Acknowledgments
Part 1. T he New Science of Leading Change
1. Leadership Is Influence
Leadership calls for changing people’s behavior. Influencers are
those leaders who understand how to create rapid, profound, and
sustainable behavior change.
2. The Three Keys to Influence
Influencers do three things better than others. They areclearer
about the results they want to achieve and how theywill measure
them. They focus on a small number of vitalbehaviors that will help
them achieve those results. Theyoverdetermine change by amassing
six sources of influencethat both motivate and enable the vital
behaviors.
3. Find Vital Behaviors
Not all moments are created equal. Influencers focus onhelping
people change a small number of high-leveragebehaviors during
crucial moments.
Part 2. Engage Six Sources
4. Help Them Love What They Hate
Personal Motivation
Influencers help people change how they feel about vitalbehaviors
by connecting them with human consequencesboth through direct
experience and through potent stories.
5. Help Them Do What They Can’t
Personal Ability
New behavior requires new skills. Overinvest in helpingpeople learn
how to master skills and emotions.
6. Provide Encouragement
Social Motivation
Harness the power of social influence by engaging leadersand
opinion leaders in encouraging vital behaviors.
7. Provide Assistance
Social Ability
People need more than just encouragement; they oftenneed help in
order to change how they act during crucialmoments.
8. Change Their Economy
Structural Motivation
Modestly and intelligently reward early successes.Punish only when
necessary. Be sure to use incentivesthird, not first.
9. Change Their Space
Structural Ability
Change people’s physical surroundings to make goodbehavior easier
and bad behavior harder.
10 Become an Influencer
Influence doesn’t come by accident. It comes throughcareful
diagnosis, patient testing, and eventual successwith all three keys
to influence.
Works Cited
Index
McGraw-Hill authors represent the leading experts in their fields
and are dedicated to improving the lives, careers, and interests of
readers worldwide
McGraw-Hill authors represent the leading experts in their fields
and are dedicated to improving the lives, careers, and interests of
readers worldwide
McGraw-Hill authors represent the leading experts in their fields
and are dedicated to improving the lives, careers, and interests of
readers worldwide
McGraw-Hill authors represent the leading experts in their fields
and are dedicated to improving the lives, careers, and interests of
readers worldwide
|
Ask a Question About this Product More... |
|
