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Innovation in Action


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Table of Contents

Foreword, vii Chapter 1 Introduction to Innovation, 1 Chapter 2 Defining the Innovation Challenge, 16 Chapter 3 The Deep Dive, 36 Chapter 4 Generating Innovative Ideas, 64 Chapter 5 Prototyping and Testing Ideas, 89 Chapter 6 Creating Your Diffusion Plan, 106 Appendix, 129 Index, 133

About the Author

D. Scott Endsley M.D, M.Sc, Director of Innovation, Cleveland Clinic, Cleveland, Ohio, USA

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