1. Understanding Innovation and Innovation Management
2. Innovation in Context
3. Service Innovation
4. Developing an Innovation Strategy
5. Generating Innovative Ideas
6. Selecting the Innovation Portfolio
7. Implementing Innovations
8. People, Culture and Organization
9. Innovation—Performance and Capability.
The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies for innovation management.
KEITH GOFFIN is Professor of Innovation and New Product
Development at Cranfield School of Management in the UK. Keith
worked for fourteen years in the medical electronics industry and
regularly acts as an innovation management consultant to companies
including: Agilent Technologies, Altro, Bosch, Morgan Advanced
Materials, Mölnlycke Health Care, Philips, Reckitt-Benckiser,
Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys.
RICK MITCHELL is Visiting Professor of Innovation Management
at Cranfield School of Management and RAE Visiting Professor of
Innovation in the Engineering Department at Cambridge University.
Rick has over thirty years of industry experience, including ten
years as Group Technical and Quality Director for Domino Printing
Sciences plc.
This is without doubt one of the most comprehensive books in the
area of innovation and innovation management that I have come
across. It is an invaluable resource for students and managers
alike. The best part is that it has many cases and insights from
all over the world to bring innovation alive and show how it has
been successfully achieved in practice.
*Massimo Garbuio, Senior Lecturer in Entrepreneurship, University
of Sydney Business School, Australia*
With accessing and applying external and collaborative innovation
high on the agenda of most technology-driven organisations, this
revised edition is a timely update. A hands-on and practical
companion, built on a solid platform of research and tried and
tested experience, it provides students, teachers and practitioners
an in-depth guide to the complexities of innovation management that
I thoroughly endorse.
*Mark Farmery, Senior Business Development Manager, Karolinska
Institutet Innovations AB, Sweden*
The book provides both the academic rigour and the practical
application demanded by my postgraduate students. It is imminently
accessible because it is so well structured. I hold the authors in
very high regard and commend them for yet again providing a high
quality learning tool.
*Professor Chris van der Hoven, Strategy & Innovation lecturer and
Academic Director, Wits Business School, University of
Witwatersrand, South Africa*
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