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Innovation Management and New Product Development
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Table of Contents

Chapter 1 - Innovation Management Chapter 2 - National systems of innovation and entrepreneurship Chapter 3 - Technology diffusion and markets Chapter 4 - Managing innovation within firms Chapter 5 - Operations and process innovation Chapter 6 - Managing intellectual property Chapter 7 - Turning technology into business Chapter 8 - Strategic Alliances and Networks Chapter 9 - Management of Research and Development Chapter 10 - Managing R&D Projects Chapter 11 - Open innovation and technology transfer Chapter 12 - New product development Chapter 13 - Product And Brand Strategy Chapter 14 - New Product Development Chapter 15 - New Service Innovation Chapter 16 - Market research and its influence on new product development Chapter 17 - Managing the new product development process

About the Author

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.

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