Free Worldwide Shipping

Shop over 1 Million Toys in our Huge New Range

Innovation Management and New Product Development


Product Description
Product Details

Table of Contents

Chapter 1 - Innovation Management

Chapter 2 - National systems of innovation and entrepreneurship

Chapter 3 - Technology diffusion and markets

Chapter 4 - Managing innovation within firms

Chapter 5 - Operations and process innovation

Chapter 6 - Managing intellectual property

Chapter 7 - Turning technology into business

Chapter 8 - Strategic Alliances and Networks

Chapter 9 - Management of Research and Development

Chapter 10 - Managing R&D Projects

Chapter 11 - Open innovation and technology transfer

Chapter 12 - New product development

Chapter 13 - Product And Brand Strategy

Chapter 14 - New Product Development

Chapter 15 - New Service Innovation

Chapter 16 - Market research and its influence on new product development

Chapter 17 - Managing the new product development process

About the Author

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
People also searched for
Item ships from and is sold by Fishpond World Ltd.
Back to top