DOWNLOADABLE EXHIBITS xiii PREFACE xv INTRODUCTION xvii P A R T I Define the Opportunity 1 TECHNIQUE 1 Jobs to be Done 3 Highlight the human need you?re trying to fulfill TECHNIQUE 2 Job Mapping 13 Determine how customers are getting jobs done TECHNIQUE 3 Outcome Expectations 20 Give customers more of what they desire TECHNIQUE 4 Value Quotient 27 Identify opportunity gaps in the marketplace TECHNIQUE 5 Ethnography 34 Observe your customers to uncover unarticulated needs TECHNIQUE 6 Scenario Planning 41 Paint visions of possible change TECHNIQUE 7 Heuristic Redefinition 49 Draw a picture of your system and its parts to focus ideation TECHNIQUE 8 Nine Windows 57 Looking at your opportunity through nine different lenses TECHNIQUE 9 Job Scoping 64 Broaden or narrow your innovation focus TECHNIQUE 10 Stakeholder Management 68 Get key influencers involved and on your side TECHNIQUE 11 Cognitive Style 74 Leverage the diversity of your exploiters and explorers TECHNIQUE 12 Project Charter 82 Keep your innovation team focused and on track TECHNIQUE 13 Innovation Financial Management 90 Constantly improve your assumption-to-knowledge ratio P A R T II Discover the Ideas 99 TECHNIQUE 14 Resource Optimization 101 Make sure you use all available resources TECHNIQUE 15 Functional Analysis 108 Scrutinize your system for innovation TECHNIQUE 16 Trend Prediction 115 Learn from evolution?s genetic code TECHNIQUE 17 Creative Challenge 125 Sacrifice the sacred cows TECHNIQUE 18 HIT Matrix 130 Compare existing solutions to spark new breakthroughs TECHNIQUE 19 SCAMPER 133 Ask eight important questions TECHNIQUE 20 Brainwriting 6-3-5 137 Encourage equal opportunity ideation TECHNIQUE 21 Imaginary Brainstorming 140 Get silly for the sake of creativity TECHNIQUE 22 Concept Tree 144 Leverage current ideas to generate many ideas TECHNIQUE 23 Random Stimulus 147 Use an unrelated picture or word to spawn new ideas TECHNIQUE 24 Provocation and Movement 153 Bust through the roadblocks in your thinking TECHNIQUE 25 Forced Association 159 Hone in on solutions from other industries TECHNIQUE 26 Structured Abstraction 164 Guide your innovation using 40 proven principles TECHNIQUE 27 Separation Principles 173 Split your innovation problem in four ways TECHNIQUE 28 Substance Field Analysis 179 Learn how substances interact with fields to form solutions TECHNIQUE 29 Biomimicry 189 Seek nature?s eons of experience to find answers TECHNIQUE 30 KJ Method 195 Group and organize ideas by their natural affinities TECHNIQUE 31 Idea Sorting and Refinement 199 Organize and shape ideas to improve their yield TECHNIQUE 32 Six Thinking Modes 206 Evaluate your solution ideas in six different ways P A R T III Develop the Designs 215 TECHNIQUE 33 Functional Requirements 217 Identify what customers want in your solution TECHNIQUE 34 Axiomatic Design 223 Transform what customers want into the best products and services TECHNIQUE 35 Function Structure 231 Identify how the solution functions in its whole and its parts TECHNIQUE 36 Morphological Matrix 236 Generate solution concepts by combining design alternatives TECHNIQUE 37 TILMAG 241 Pair ideal solution elements to create new design concepts TECHNIQUE 38 Work Cell Design 245 Configure the workspace for flow and optimization TECHNIQUE 39 Paired Comparison Analysis 253 Rank design concepts against each other in pairs TECHNIQUE 40 Pugh Matrix 257 Evaluate all your design concepts to create the invincible solution TECHNIQUE 41 Process Capability 262 Predict the performance of your new solution TECHNIQUE 42 Robust Design 268 Make your design insensitive to uncontrollable influences TECHNIQUE 43 Design Scorecards 273 Develop a dashboard to track your design and its underlying processes TECHNIQUE 44 Design Failure Mode and Effects Analysis 285 Anticipate what can go wrong with your solution before it does TECHNIQUE 45 Mistake Proofing 293 Install measures to prevent human and system error TECHNIQUE 46 Discrete Event Simulation 301 Visualize and test your innovation through computer modeling TECHNIQUE 47 Rapid Prototyping 308 Make a fast 3D model of your solution to explore its viability P A R T IV Demonstrate the Innovation 315 TECHNIQUE 48 Prototyping 317 Make a fully functioning model of your new product to test and perfect it TECHNIQUE 49 Piloting 322 Implement your solution on a limited basis to work out any problems TECHNIQUE 50 SIPOC Map 328 Identify the key inputs and outputs of your process TECHNIQUE 51 Process Map/Value Stream Map 333 Flesh out the details of your process TECHNIQUE 52 Measurement Systems Analysis 340 Make sure you know your measurements are valid TECHNIQUE 53 Design of Experiments 348 Analyze input and output variables to identify the critical few TECHNIQUE 54 Conjoint Analysis 354 Compare solution attributes to cull out customer preferences TECHNIQUE 55 Process Behavior Charts 360 Monitor process performance to keep the new solution in control TECHNIQUE 56 Cause & Effect Diagram 367 Investigate the root causes of performance problems TECHNIQUE 57 Cause & Effect Matrix 371 Identify the key input-output relationships in need of attention TECHNIQUE 58 Control Plan 374 Ensure that your new solution becomes commercialized as planned ACKNOWLEDGMENTS 381 INDEX 383
DAVID SILVERSTEIN is founder/CEO of BMGI, an international firm specializing in innovation, performance improvement, and strategy. A highly regarded public speaker and executive coach, Silverstein has been featured in the Wall Street Journal, Worth magazine, Investor's Business Daily, ComputerWorld, Chief Learning Officer, Chief Executive, Forbes.com, and BusinessWeek. Dr. PHILIP SAMUEL is Chief Innovation Officer of BMGI. A frequent public speaker and thought leader in the field of strategy and innovation, he has become a trusted advisor for executives in a variety of industries. Dr. Samuel is also coauthor of Design for Lean Six Sigma: A Holistic Approach to Design and Innovation (Wiley). NEIL DeCARLO is a veteran author, editor, and publishing coach whose work has ranged from Lean Six Sigma to corporate finance to strategy partnering with such firms as BMGI, McKinsey & Company, and many others. DeCarlo is also coauthor of the bestselling Six Sigma For Dummies (Wiley).