Ken will be hot property when he visits London on publication. As one of Steve Job's key lieutenants he offers a unique insider perspective on Apple. We'll target a mix of lifestyle, tech and business media including BBC Radio (Today, Richard Bacon, Steve Wright, Simon Mayo), Channel 4 News, the Sunday Times, G2 and Wired. We'll also introduce Ken to London's tech community at selected events.
Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter- @ksegall
A blueprint for running a company the Steve Jobs way ... should be
required reading for anyone interested in management and
marketing
*The Times*
Punchy ... Segall gets inside Apple's branding and marketing to
explain its directness and power
*Financial Times*
Required reading
*Observer*
An entertaining perspective on how Apple typically gets it right...
Candid and insightful. Insanely Simple should be required reading
for any boss with a Byzantine organisation and a shrinking
business
*The Guardian*
In this captivating book, Segall has succeeded in distilling what
made Steve Jobs succeed in ways no one would have imagined -
simplicity. The idea of going simple, and Jobs's obsession with it,
is neither a set of rules nor a goal, but a worldview of how things
should be. . . More practical than theoretical, this essential book
is about using the power of Simplicity to set a company apart
*Publishers Weekly*
Intriguing insights from someone who worked closely with Jobs on
some of Apple's most successful ad campaigns
*Forbes*
A few pages in, I was hooked. . . [A]n amusing and revealing book
about the company's extraordinary leader, Steve Jobs, and the
guiding principle that made him one of the great businessmen of the
age
*The Boston Globe*
Ken Segall has literally captured lightning in a bottle. Insanely
Simple reveals the secret of Steve Jobs's success with such
clarity, even we non-geniuses can make use of it. Ken shows us how
to cut through the cobwebs of fuzzy thinking, bureaucracy, and
mediocrity, and clearly see what's most essential - and therefore
most important
*Steve Hayden, former vice chairman, Ogilvy, and author of Apple’s
legendary 1984 Super Bowl commercial*
As the man who came up with the iconic iMac name that launched one
of the most successful product lines in history, Segall played a
pivotal role in reviving Apple from near-death. His close working
relationship with Jobs allows him to provide insight into how
Jobs's obsession with simplicity became the driving force that
informs every decision the company makes to this day
*Booklist*
Reveals a fresh insight into Steve Jobs's mind and how his
obsession with simplicity drove Apple to success
*Macworld*
This book provides industry insight that many other books on Steve
Jobs and Applelack. . . Recommended for those looking for advice on
running a successful corporation and readers interested in all
things Apple
*Library Journal*
A fascinating glimpse behind Apple's famously closed doors, taking
the reader inside the inner sanctum and sneaking a peek at the
marketing meetings presided over by Jobs
*PC Advisor*
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