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Inside the Local Campaign

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Table of Contents

Introduction: Constituency Campaigning in Canada / Alex MarlandPart 1: Local Contests and Candidates1 Election Administration / Holly Ann Garnett2 Motivations for Federal Candidacy / Angelia Wagner3 Local Nominations / Anna Lennox Esselment and Matthew Bondy4 Recruitment of Star Candidates / Cristine de Clercy5 Ministerial Incumbency / J.P. Lewis6 Personalization of Local Candidates / Mireille Lalancette and Vincent Raynauld, with Anthony OzoraiPart 2: Campaign Management and Campaigning7 Regional Campaign Directors / Jared Wesley and Richard Maksymetz8 Campaign Managers in Constituency Campaigns / Royce Koop and Anthony M. Sayers9 Local Campaign Workers / Paul Wilson10 Voter Canvassing / Jacob Robbins-Kanter11 Local Data-Driven Campaigning / Kaija Belfry Munroe and H.D. Munroe12 Local Party Fundraising / Erin Crandall, with Kody BloisPart 3: Local Communications13 National-Local Messaging / Stephanie Yates14 Local News / Colette Brin, with Francois Cormier and Myriam Descarreaux15 Local All-Candidates' Debates and Forums / Brooks DeCillia16 Campaign Signs / Gillian Maurice and Tamara A. Small17 Local Advocacy / Thomas CollombatConclusion: The Local Is Political ... and (Still Mostly) Traditional / Thierry GiassonAppendix: Constituency Campaign Photographs Index

About the Author

Alex Marland is a professor of political science at Memorial University. He is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control, which won the Donner Prize for best public policy book by a Canadian, and Whipped: Party Discipline in Canada, which was shortlisted for the Writer's Trust Shaughnessy Cohen Prize for Political Writing.Thierry Giasson is a professor of political science at Universite Laval. He is the director of the Groupe de recherche en communication politique based at Universite Laval and an associate member at the Centre for the Study of Democratic Citizenship. He is a past president of the Societe quebecoise de science politique. He is coeditor, with Alex Marland, of the Communication, Strategy, and Politics series at UBC Press.Contributors: Kaija Belfry Munroe, Kody Blois, Matthew Bondy, Colette Brin, Thomas Collombat, Francois Cormier, Erin Crandall, Cristine de Clercy, Brooks DeCillia, Myriam Descarreaux, Anna Lennox Esselment, Holly Ann Garnett, Royce Koop, Mireille Lalancette, J.P. Lewis, Richard Maksymetz, Gillian Maurice, H.D. Munroe, Anthony Ozorai, Vincent Raynauld, Jacob Robbins-Kanter, Anthony Sayers, Tamara Small, Angelia Wagner, Jared Wesley, Paul Wilson, Stephanie Yates


"While the broad range of experiences reported here make for a significant contribution ... the book's additional value is the trove of insights into the complex and mutually interdependent relationships between candidates, staff, volunteers, and national parties." -- Jeff Costen * Literary Review of Canada *

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