R. Serge Denisoff (1939-1994) founded and was editor of the Journal
of Popular Music and
Society. He is the author of many books, including Inside MTV, Sing
a Song of Social Significance,
and Solid Gold: The Popular Record Industry.
-This book is an insight into the evolution of the cablevision
phenomena--MTV, VH-1, and their competitors. Denisoff presents his
study from the perspectives of media economics, boardroom politics,
and the recording industry's dilemma: how to promote recorded
products with video clips. This text focuses upon the processes
involved in the development and growth of the product, MTV to date
(and the medium, cablevision).- --Choice
"This book is an insight into the evolution of the cablevision
phenomena--MTV, VH-1, and their competitors. Denisoff presents his
study from the perspectives of media economics, boardroom politics,
and the recording industry's dilemma: how to promote recorded
products with video clips. This text focuses upon the processes
involved in the development and growth of the product, MTV to date
(and the medium, cablevision)." --Choice
"This book is an insight into the evolution of the cablevision
phenomena--MTV, VH-1, and their competitors. Denisoff presents his
study from the perspectives of media economics, boardroom politics,
and the recording industry's dilemma: how to promote recorded
products with video clips. This text focuses upon the processes
involved in the development and growth of the product, MTV to date
(and the medium, cablevision)." "--Choice"
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