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Inside the Nudge Unit
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Life changing lessons from the government's Behavioural Insight Team (BIT) or 'Nudge Unit', the unconventional multi-million pound saving initiative that makes a big difference through influencing small, simple changes in human behaviour.

About the Author

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister's Strategy Unit (2001-2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard.

The work of BIT has led to numerous changes in government policy - from different ways of spending and saving money, to changes in regulation and legislation - and above all, to remarkable results.

Reviews

A stunning book - thrilling, eye-opening and deeply informative * Alain de Botton *
There is no better guide to governance in the twenty-first century * Cass C Sunstein, co-author of Nudge *
Explains how to change people's behaviour in subtle but profound ways. Politicians of all parties could learn from this book * Guardian *
Offers a penetrating insight into the potential of behavioural mechanics, revealing what really works * The Times Literary Supplement *
A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human * Steve Hilton, former Senior Advisor to David Cameron and author of More Human *
David Halpern has written a magnificent book about a revolution at the heart of the British government. It's a riveting tale - and essential reading for anyone who wants to know how to make big changes happen * Rohan Silva, former Senior Advisor to David Cameron and co-founder of Second Home *
David Halpern presents a masterclass on how to embed behavioural insights into the fabric of an organisation. This book is full of numerous examples on not just excellent behaviourally informed programs as well as terrific practical advice on how to get these programs up and running! * Dilip Soman, India Innovation Institute *
Intriguing * The Sunday Times Culture Magazine *
Nudging has gone mainstream and this book explains how this happened and where it goes next. It is a must read for all interested in government policy but also a fascinating read for all who want to know why we behave as we do. * Sir Gus O'Donnell, former Cabinet Secretary *
If you want to understand how things work - or, as is more often the case, how they don't - David Halpern's Inside the Nudge Unit explains how to change people's behaviour in subtle but profound ways. Politicians of all parties, whether winners or losers this year, could learn from it. * Guardian *

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