Table of Contents

CONTENTS

Chapter 1 – Situating Culture and Integrated Marketing in Risk and Crisis Communication

Chapter 2 – The Cultural Imperative in Risk and Crisis Communication Best Practices

Chapter 3 – Building the Cultural Model of Risk and Crisis Communication

Chapter 4 – The IDEA Model of Instructional Risk and Crisis Communication

Chapter 5 – The Culture Neutral Approach

Chapter 6 – The Culturally Sensitive Approach

Chapter 7 – The Culture Centered Approach

Chapter 8 – Implications of Emphasizing Culture in Risk and Crisis Communication

Chapter 9 – The Need for an Ethical Framework

Chapter 10 – Future Directions for Situating Culture in Risk and Crisis Communication

About the Author

Robert S. Littlefield is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida.

Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida.

Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida

Reviews

"By emphasizing the cultural approach, this book brings an essential perspective into the field of risk and crisis communication. In today’s globalized and multicultural societies, understanding cultural differences is critical to the design of effective risk and crisis messages. Littlefield, Sellnow & Sellnow present a general understanding of how culture is an important prerequisite for successful communication, but also deliver in-depth analyses of contemporary crises, which show why messages are more or less effective with different culturally diverse groups. This is an inspiring work and a must-read for both communication practitioners and scholars."
*Bengt Johansson, University of Gothenburg*