Table of Contents

Introduction, Roland SUSSEX and Andy CURTIS.- Part I: Models, Intercultural Competence and Education.- Individual, Institutional and International: Three Aspects of Intercultural Communication, Andy CURTIS.- Toward a Critical Epistemology for Learning Languages and Cultures in 21^st Century Asia, Andrew LIAN and Roland SUSSEX.- Intercultural Communication in English Courses in Asia: What Should we Teach About? Don SNOW.- Part II: Values and Communication in Cultural Contexts.- Confucian Values as Challenges for Communication in Intercultural Workplace Contexts: Evidence from the Motivational Concerns in Vietnamese Politeness Behaviour, PHAM Thi Hong Nhung.- Part III: English as a Lingua Franca and in Inter/intra-cultural Communication.- The impact of English as a Global Lingua Franca on Intercultural Communication, Juliane HOUSE.- How does Intercultural Communication differ from Intracultural Communication? Istvan KECSKES.- Part IV: Focal areas of Intercultural Communication.- Reading the city: The Lnguistic and Semiotic Landscape of Macao's San Ma Lo ( ), Joanna RADWANSKA-WILLIAMS.- Intercultural Communication about pain, Roland SUSSEX.- Functions of Humor in Intercultural Communication and Educational Environments, Kimie OSHIMA.- Part V: Identity.- Emotional Branding on Social Media: A Cross-cultural Discourse Analysis of Global brands on Twitter and Weibo, Doreen D. WU and Chaoyuan LI.- China's Fluctuating English Education Policy Discourses and Continuing Ambivalences in Identity Construction, GAO Yihong.- Conclusion, Roland SUSSEX and Andy CURTIS