Offers a refreshingly practical introduction to internal communications which covers all the core concepts and models, skills and processes Helps readers both understand key theories and put them into practice with tools and advice throughout Includes ready-to-use templates for communications in a variety of situations, including crises, health and safety, branding, redundancy and bad news, mergers and acquisitions, customer service and new business strategies
Liam FitzPatrick is Joint Managing Partner of change communication consultancy Agenda Strategies. He has worked both in-house and for major consultancies running change campaigns, developing communications teams and advising on metrics and evaluation. Liam co-founded the Black Belt series of training for internal communicators and lectures and has served as an external examiner at UK universities. A Fellow of the UK Chartered Institute of Public Relations, he has been involved in planning the education and training of PR practitioners. He is a also member of the Global Certification Council of the International Association of Business Communicators. Klavs Valskov is Joint Managing Partner of change communication consultancy Agenda Strategies. Since 1999 he has worked in PR, marketing and communication with organisations including L'Oreal, Accenture, Nordea Bank and the Danish Government. From 2008-2013 Klavs was the award-winning Global Director of Communication in Maersk Line managing a team around the world working on public relations, crises, internal communications, social media and customer campaigns. Klavs is part of the Advisory Board at the Institute of Business Communication at Copenhagen Business School. He holds a double MA in Communication and Business Studies.
"This is a must-read for everyone responsible for developing or
managing internal communications. It builds on the most important
experience shared by leading experts over the past decades and
elegantly summarizes this into a current overview of what internal
communicators must do to add value to the business."
*Torben Bundgaard, Head of Leadership Communication, Novo
Nordisk*
"This book sets itself apart from others through its combination of
theory and practical tips and templates. It is a joy to read -
written in such an engaging, accessible way that anyone can
understand it. From managing change communication to advising
leaders and creating compelling messages, this book covers all the
vital areas for any IC function."
*Saskia Jones, Head of Internal Communication, Oxfam GB*
"I wish I'd had a guide like this when I started out in internal
communication....I'd recommend this manual to anyone working in
internal communication; it's a great reference point for the start
of any new communication challenge!"
*Jenny Clark, Head of Internal Communications, The De Beers Group
of Companies*
"Rigorous, easy to read and use, grounded in extensive practice.
Highly recommend for all in the field and for general managers who
need to think beyond comms as a corporate function and take
responsibility for the impact of effective human connections."
*Sabine, Amazon reviewer*
"This is essential reading for all those who are serious about
making internal comms count in their organisation. From helping you
understand and convince your organisation why IC is important, to
explaining how to handle senior leaders, to giving you a
straightforward means of setting out messages clearly and simply,
this book has it all. Anybody who has experienced the challenges
which all of these issues bring to a communicator will find this
instantly accessible and appealing."
*Barry Shaw, Amazon reviewer*
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