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Internal Communications
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Offers a refreshingly practical introduction to internal communications which covers all the core concepts and models, skills and processes Helps readers both understand key theories and put them into practice with tools and advice throughout Includes ready-to-use templates for communications in a variety of situations, including crises, health and safety, branding, redundancy and bad news, mergers and acquisitions, customer service and new business strategies

Table of Contents

    • Chapter - 01: What internal communication is and why it matters;
    • Chapter - 02: Organizing internal communication;
    • Chapter - 03: Planning;
    • Chapter - 04: Audiences;
    • Chapter - 05: Messaging;
    • Chapter - 06: Channels;
    • Chapter - 07: Why line managers matter and how to support them;
    • Chapter - 08: Working with senior leaders;
    • Chapter - 09: Change;
    • Chapter - 10: Research and evaluation for internal communicators;
    • Chapter - 11: Developing yourself and the team

About the Author

Liam FitzPatrick is Joint Managing Partner of change communication consultancy Agenda Strategies. He has worked both in-house and for major consultancies running change campaigns, developing communications teams and advising on metrics and evaluation. Liam co-founded the Black Belt series of training for internal communicators and lectures and has served as an external examiner at UK universities. A Fellow of the UK Chartered Institute of Public Relations, he has been involved in planning the education and training of PR practitioners. He is a also member of the Global Certification Council of the International Association of Business Communicators. Klavs Valskov is Joint Managing Partner of change communication consultancy Agenda Strategies. Since 1999 he has worked in PR, marketing and communication with organisations including L'Oreal, Accenture, Nordea Bank and the Danish Government. From 2008-2013 Klavs was the award-winning Global Director of Communication in Maersk Line managing a team around the world working on public relations, crises, internal communications, social media and customer campaigns. Klavs is part of the Advisory Board at the Institute of Business Communication at Copenhagen Business School. He holds a double MA in Communication and Business Studies.

Reviews

"I wish I'd had a guide like this when I started out in internal communication. Each chapter is easy to read and easy to understand. The templates and checklists are really helpful and the case studies really bring the guidance to life. I'd recommend this manual to anyone working in internal communication; it's a great reference point for the start of any new communication challenge!"--Jenny Clark "Head of Internal Communications, The De Beers Group of Companies "
[A] practical approach to developing an internal communications strategy for an organization, and explores how to get a message to staff during times of crisis. ...[A] powerful assessment of tools and their applications, recommended for any business pursuit."--California Bookwatch, The Business Shelf "Midwest Book Review "
"Iwish I'd had a guide like this when I started out in internal communication. Each chapter is easy to read and easy to understand. The templates and checklists are really helpful and the case studies really bring the guidance to life. I'd recommend this manual to anyone working in internal communication; it's a great reference point for the start of any new communication challenge!"--Jenny Clark "Head of Internal Communications, The De Beers Group of Companies ""
"More and more companies are realizing that every meaningful conversation about their business begins with the people closest to it - employees. And yet, few have invested in the development of this practice. The book provides valuable insight to help with planning and delivery. I particularly found the chapter on measurement useful as it provided clear steps on the essential things to take into consideration on what can be a complex issue."--Rebecca Lowell Edwards "CCO, GE Oil & Gas "
"This is a must-read for everyone responsible for developing or managing internal communications. It builds on the most important experience shared by leading experts over the past decades and elegantly summarizes this into a current overview of what internal communicators must do to add value to the business. I particularly enjoyed the focus on how communicators must increasingly leverage line managers to secure commitment to and not only awareness of business strategies and goals."--Torben Bundgaard "Head of Leadership Communication, Novo Nordisk "
"This is a very useful resource for everybody who works in internal communications. The book is very well structured, while easy and entertaining to read. FitzPatrick and Valskov provide practical and hands-on insights without neglecting the basic theoretical knowledge. It certainly helps professionals to develop a valid strategy and to hone it. Far from being highbrow, the book is demanding to the reader in a very positive sense - simply because the authors ask the right questions. I specifically like that the book is permanently focused on the very essential core of IC: adding value to the business."--Dr. Jorg Kirchhoff "Director Associates Communications, Robert Bosch GmbH "
"A must-have for any internal communications practitioner - this book sets itself apart from others through its combination of theory and practical tips and templates. It is a joy to read - written in such an engaging, accessible way that anyone can understand it. From managing change communication to advising leaders and creating compelling messages, this book covers all the vital areas for any IC function. I'm sure it will become a well-used favourite of my team."--Saskia Jones "Head of Internal Communication, Oxfam GB "
"Internal communication is more critical than ever and this book shows managers how to excel in their job and how to best deliver value to their organizations. It also provides practical insight on effective planning and delivery. The chapter on change was especially useful as it outlined clear and vital steps to follow."--Tim Cobb "Head of Group External Communications, UBS "

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