Table of Contents

Issues and new ideas in international sport management: an introduction 1

JAMES J. ZHANG, JOHN BREEDLOVE, ANDREW KIM, HANNAH H. BO, DEVIN J. F. ANDERSON, TROY T. ZHAO, LAUREN M. JOHNSON AND BRENDA G. PITTS

PART I

Global issues 17

2 Emerging sport management challenges in Latin America: a look at professional preparation 19

FLÁVIA DA CUNHA BASTOS

3 Sport management curricula in Africa: issues and challenges 36

ANNELIESE GOSLIN

4 How to assess the sporting impact of international sporting events in Taiwan: methodological perspective 51

YU HUANG

5 Challenging issues in youth and high school sports in the United States 65

RACHEL MADSEN AND ANNEMARIE FARRELL

6 Issues, challenges, and suggestions for youth sports in America: who is really winning? 91

ZACHARY BELDON

7 Diversity in sport innovation 113

JEPKORIR ROSE CHEPYATOR-THOMSON, WILLY KIPKEMBOI ROTICH, SEHWAN KIM, KATJA SONKENG, SHANNON JOLLY AND CHENELLE K. GOYEN

8 Global issues and new ideas in sport management: exploring the role of culture in Ladies Professional Golf Association viewership 124

EUISOO KIM, TYREAL Y. QIAN, LAUREN M. JOHNSON AND JAMES J. ZHANG

PART II

New ideas 143

9 Impact of digital technology on optimizing organizational

and social dynamics of the sport industry in China 145

LIANGJUN ZHOU, LINYAN WANG AND JOHN BREEDLOVE

10 Antecedents of establishing small and medium-sized sport enterprises 169

SEYED MORTEZA AZIMZADEH, JERRED J. WANG AND BRENDA G. PITTS

11 Entrepreneurial intent and orientation in cohorts of a university-accredited sport business management certificate program in Malawi 181

ANNELIESE GOSLIN, DARLENE A. KLUKA AND KAROLINA NESSEL

12 Assessing sports broadcasters’ website quality: an examination of the influence of game quality 193

NICOLAS G.A. LORGNIER, NICOLAS CHANAVAT, CHE-JEN SU AND SHAWN M. O’ROURKE

13 The sport management professional of tomorrow 224

BEN HATTINK, GERCO VAN DALFSEN AND ADRI BROEKE

14 Strategies used by secondary school administrators to motivate teachers and students to be involved in sports 250

ALFA SIMWANZA AND STEPHEN MABAGALA

15 Athletic identity and academic performance of student-athletes in the U.S.: application of the

Multiple Intelligence Theory 262

AKUOMA NWADIKE AND JAMES J. ZHANG

About the Author

James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.

Brenda G. Pitts is Professor Emerita of Sport Business Management; and she is a speaker, author, scholar, and consultant on Sport Business Marketing.

Lauren M. Johnson is a PhD student in the sport management and policy program at the University of Georgia, USA.