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International and Development Communication


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Table of Contents

PART I: INTERNATIONAL COMMUNICATION Introduction to International Communication - Bella Mody Ch.1 Theory and Research in International Communication: An Historical and Institutional Account - Stephen McDowell Ch. 2 Media Corporations in the Age of Globalization - Edward A. Comor Ch. 3 Global Communication Orders - Oliver Boyd-Barrett Ch. 4 Mediated War, Peace, and Global Civil Society - Thomas L. Jacobson and Won Yang Jang Ch. 5 Transnational Advertising - K. Viswanath and Liren Zeng Ch. 6 The Global-Local Dialectic and Polysemic Effects - Bella Mody and Anselm Lee Ch. 7 A Pandemonic Age: The Future of Internationall Communications Theory and Research - Sandra Braman PART II: DEVELOPMENT COMMUNICATION Introduction to Development Communication - Bella Mody Ch. 8 Theories of Development Communication - Srinivas R. Melkote Ch. 9 State, Development, and Communication - Silvio Waisbord Ch. 10 Development Communication Campaigns - Leslie Snyder Ch. 11 Communication Technology and Development: Instrumental, Institutional, Participatory, and Strategic Approaches - J. P. Singh Ch. 12 Participatory Approaches to Communication for Development - Robert Huesca Ch. 13 Development Communication as Marketing, Collective Resistence, and Spiritual Awakening: A Feminist Critique - Leslie Steeves Ch 14 International Development Communication: Proposing a Research Agenda for a New Era - Karin Wilkins

About the Author

Bella Mody (Ph.D., Gujarat University; M.A., University of Pennsylvania; B.A. Ranchi University) served as chair of the International and Development Communication Division of ICA from 1999 to 2001 and is a consultant to international and nongovernmental organizations. Her research interests include international media, communication technology application in developing countries, and gender, ethnicity, and class.


"Mody ties together much of the book with the currently compelling concept of globalization. For scholars it provides a wealth of current references and sketches a historical overview that is mostly absent in other volumes that attempt a summary like this one."


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