Table of Contents

• Table of Contents
• What You Will Learn
• Acknowledgments
• Credits
• Introduction
• 1 A Short History of the Music Business
• Topics
• Main Ideas
• Classical Music
• Player Pianos
• Sheet Music
• Radio
• Vinyl Records
• Portable Players
• Compacts Disks
• Music Television (MTV)
• Consolidation of Radio Stations
• Consolidation of Record Labels
• Factors Causing a Drop in Live Music
• Digitization
• Napster
• Apple to the Rescue
• Review and Preview
• For Investigation
• Do It Yourself
• Vocabulary Review
• 2 The Artist's Team
• Topics
• Main Ideas
• Introduction
• The Artist, with a capital "A"
• Manager
• Lawyer
• Agent
• Business Manager
• Tour Manager
• Social Media Manager
• Marketing
• Promotions Manager
• Sales Manager
• Public Relations Manager
• Webmaster
• Producer
• Review and Preview
• For Further Investigation
• Do It Yourself
• Vocabulary Review
• 3 Traditional Marketing
• Topics
• Main Ideas
• Introduction
• Brand
• Elevator Pitch
• Slogan
• Tagline
• Logo
• Press Release
• Flier
• SWOT Analysis
• Review and Preview
• For Further Investigation
• Do It Yourself
• Vocabulary Review
• 4 Digital Marketing
• Topics
• Main Ideas
• Introduction
• Touchpoints
• Website
• Email
• Blogs
• Social Media
• Analytics
• Electronic Press Kit
• Review and Preview
• For Further Investigation
• Do It Yourself
• Vocabulary Review
• 5 Songwriting and Copyright
• Topics
• Main Ideas
• Introduction
• Songwriting
• Intellectual Property
• Copyright
• Three Ways to Copyright a Work
• Six Things That Copyright Covers
• How Long Copyright Lasts
• Public Domain
• Fair Use
• Creative Commons
• Sampling
• Compulsory License
• Safe Harbor
• Review and Preview
• For Further Investigation
• Do It Yourself
• Vocabulary Review
• 6 The Recording Industry
• Topics
• Main Ideas
• Introduction
• Studio Roles
• The Three Phases of the Recording Process
• Types of Studios
• Major Labels
• Independent Labels
• Record Label Roles
• Talent Acquisition
• Administration
• Manufacturing and Distribution
• Marketing and Sales
• Public Relations
• Record Label Income and Artist Royalties
• Streaming
• Review and Preview
• For Further Investigation
• Do It Yourself
• Vocabulary Review
• 7 Publishing
• Topics
• Main Ideas
• Introduction
• Songwriting Contracts
• Mechanical Licenses
• Performance Royalties
• Master Use License
• Permission to Sample
• Synchronization License
• Review and Preview
• For Further Investigation
• Do It Yourself
• Vocabulary Review
• 8 Live Performance
• Topics
• Main Ideas
• Introduction
• Playing at Home
• Venues and Deals
• Touring
• Contracts
• Live Performance Roles
• Collected Wisdom
• Booking
• Media
• Merchandise
• Record Keeping
• Review and Preview
• For Further Investigation
• Do It Yourself
• Vocabulary Review
• 9 The Music Business Today
• Topics
• Main Ideas
• Introduction
• The Perfect Storm
• Local, Regional, National, International
• The Importance of Being Remarkable
• The Experience Economy
• Being an Entrepreneur
• Review and Preview
• For Further Investigation
• Do It Yourself
• Vocabulary Review
• 10 The Music Industry in the Southwest: Texas, Oklahoma, and New Mexico
• Topics of Discussion
• Main Ideas
• Introduction
• Demographics
• The Musical Landscape of the Southwest
• Festivals
• The Southwest Market Advantage
• A Hub for Music Industry Education
• Industry Opportunities in the Southwest
• Review and Preview
• For Further Investigation
• Do It Yourself
• Vocabulary Review
• Further Readings
• Endnotes
• About the Authors
• Bibliography
• Companion Website