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Introduction to the Music Industry
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Table of Contents

  • Table of Contents
  • What You Will Learn
  • Acknowledgments
  • Credits
  • Introduction
  • 1 A Short History of the Music Business
  • Topics
  • Main Ideas
  • Classical Music
  • Player Pianos
  • Sheet Music
  • Radio
  • Vinyl Records
  • Portable Players
  • Compacts Disks
  • Music Television (MTV)
  • Consolidation of Radio Stations
  • Consolidation of Record Labels
  • Factors Causing a Drop in Live Music
  • Digitization
  • Napster
  • Apple to the Rescue
  • Review and Preview
  • For Investigation
  • Do It Yourself
  • Vocabulary Review
  • 2 The Artist's Team
  • Topics
  • Main Ideas
  • Introduction
  • The Artist, with a capital "A"
  • Manager
  • Lawyer
  • Agent
  • Business Manager
  • Tour Manager
  • Social Media Manager
  • Marketing
  • Promotions Manager
  • Sales Manager
  • Public Relations Manager
  • Webmaster
  • Producer
  • Review and Preview
  • For Further Investigation
  • Do It Yourself
  • Vocabulary Review
  • 3 Traditional Marketing
  • Topics
  • Main Ideas
  • Introduction
  • Brand
  • Elevator Pitch
  • Slogan
  • Tagline
  • Logo
  • Press Release
  • Flier
  • SWOT Analysis
  • Review and Preview
  • For Further Investigation
  • Do It Yourself
  • Vocabulary Review
  • 4 Digital Marketing
  • Topics
  • Main Ideas
  • Introduction
  • Touchpoints
  • Website
  • Email
  • Blogs
  • Social Media
  • Analytics
  • Electronic Press Kit
  • Review and Preview
  • For Further Investigation
  • Do It Yourself
  • Vocabulary Review
  • 5 Songwriting and Copyright
  • Topics
  • Main Ideas
  • Introduction
  • Songwriting
  • Intellectual Property
  • Copyright
  • Three Ways to Copyright a Work
  • Six Things That Copyright Covers
  • How Long Copyright Lasts
  • Public Domain
  • Fair Use
  • Creative Commons
  • Sampling
  • Compulsory License
  • Safe Harbor
  • Review and Preview
  • For Further Investigation
  • Do It Yourself
  • Vocabulary Review
  • 6 The Recording Industry
  • Topics
  • Main Ideas
  • Introduction
  • Studio Roles
  • The Three Phases of the Recording Process
  • Types of Studios
  • Major Labels
  • Independent Labels
  • Record Label Roles
  • Talent Acquisition
  • Administration
  • Manufacturing and Distribution
  • Marketing and Sales
  • Public Relations
  • Record Label Income and Artist Royalties
  • Streaming
  • Review and Preview
  • For Further Investigation
  • Do It Yourself
  • Vocabulary Review
  • 7 Publishing
  • Topics
  • Main Ideas
  • Introduction
  • Songwriting Contracts
  • Mechanical Licenses
  • Performance Royalties
  • Master Use License
  • Permission to Sample
  • Synchronization License
  • Review and Preview
  • For Further Investigation
  • Do It Yourself
  • Vocabulary Review
  • 8 Live Performance
  • Topics
  • Main Ideas
  • Introduction
  • Playing at Home
  • Venues and Deals
  • Touring
  • Contracts
  • Live Performance Roles
  • Collected Wisdom
  • Booking
  • Media
  • Merchandise
  • Record Keeping
  • Review and Preview
  • For Further Investigation
  • Do It Yourself
  • Vocabulary Review
  • 9 The Music Business Today
  • Topics
  • Main Ideas
  • Introduction
  • The Perfect Storm
  • Local, Regional, National, International
  • The Importance of Being Remarkable
  • The Experience Economy
  • Being an Entrepreneur
  • Review and Preview
  • For Further Investigation
  • Do It Yourself
  • Vocabulary Review
  • 10 The Music Industry in the Southwest: Texas, Oklahoma, and New Mexico
  • Topics of Discussion
  • Main Ideas
  • Introduction
  • Demographics
  • The Musical Landscape of the Southwest
  • Festivals
  • The Southwest Market Advantage
  • A Hub for Music Industry Education
  • Industry Opportunities in the Southwest
  • Review and Preview
  • For Further Investigation
  • Do It Yourself
  • Vocabulary Review
  • Further Readings
  • Endnotes
  • About the Authors
  • Bibliography
  • Companion Website

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