Table of Contents

Preface
Introduction

Part 1: INTRODUCTION TO SERVICES
Chapter 1: Defining Services
Chapter 2: The Service Economy
Chapter 3: Digital Services
Chapter 4: Services for Public Interest
Chapter 5: The Politics of Service Design
Chapter 6: Designing for Services

Part 2: THE SERVICE DESIGN PROCESS
Chapter 7: Getting Started in the Service Design Process
Chapter 8. Research and Analysis
Chapter 9. Generating Service Design Concepts
Chapter 10. Prototyping, Testing, Iterating
Chapter 11. Implementing and Evaluating Services
Chapter 12. Service Design Core Capabilities


Glossary
Bibliography
Index

Promotional Information

A theoretical, contextual and practical guide to the emerging and ever-developing landscape of service design.

About the Author

Lara Penin is Associate Professor of Transdisciplinary Design and Director of the Transdisciplinary Design Graduate Program at Parsons School of Design, New York, USA.

Reviews

The book covers a needed niche of bibliography in Service Design and it completely achieves the goal set ... We would recommend it to anyone curious to know more about the field, as an essential introductory book to Service Design or for educators teaching this crucial and exciting discipline.
*The Design Journal*