Foreword. Introduction. Part I: Making Your Idea Yours. Chapter 1: The Innovation Process. Chapter 2: Patent Basics. Chapter 3: Conducting a Patent Search. Chapter 4: Applying For and Receiving Your Patent. Chapter 5: Maintaining and Defending Your Patent. Part II: Securing Other Intellectual Property. Chapter 6: Trademarks and Trade Secrets. Chapter 7: Stopping Copycats with a Copyright. Chapter 8: Mum?s the Word: Keeping it Confidential. Part III: Developing Your Idea. Chapter 9: Prototyping: Making It Work. Chapter 10: Hiring Helpers and Working with Work-for-Hire Agreements. Chapter 11: Evaluating Your Invention?s Potential. Chapter 12: Looking at the Production Process. Part IV: Commercializing Your Invention. Chapter 13: Developing a Business Plan. Chapter 14: Finding Funding. Chapter 15: Keeping Control with Your Own Business. Chapter 16: Partnering and Manufacturing Arrangements. Chapter 17: Preparing to Take Your Invention to Market. Chapter 18: Marketing Your Product. Chapter 19: Advertising Your Product. Chapter 20: Licensing Your Product. Chapter 21: Negotiating a License. Part V: The Part of Tens. Chapter 22: Ten Key Contacts. Chapter 23: Ten Inventions (and Inventors) That Changed the World. Chapter 24: Ten Inventors to Emulate. Part VI: Appendixes. Appendix A: Sample Agreements. Appendix B: Online Resources. Index.
Pamela Riddle Bird, PhD is the founder and CEO of Innovative Product Technologies, a Florida-based company that assists inventors in marketing their inventions.
"[The book is] the only guide you need to help you make the jump from 'thinker' to 'doer'."UKBusinessExchange.info Tuesday 29 April 2008 "The advice within its pages is easy to read, and well worth the GBP15.99 cover price." Eurekamagazine.co.uk Tuesday 22 May 2008