Table of Contents

1 Tool

The Portfolio Map p. 10

Explore Portfolio p. 14

Exploit Portfolio p. 27

Explore and Exploit p. 37

2 Manage

Strategic Guidance p. 50

Explore Portfolio Management p. 70

Exploit Portfolio Management p. 109

3 Invent Pattern Library

Frontstage Disruption p. 142

Backstage Disruption p. 162

Profit formula Disruption p. 188

Assessment Questions for Leaders p. 212

4 Improve Pattern Library

Value Proposition Shifts p. 230

Frontstage Driven Shifts p. 242

Backstage Driven Shifts p. 254

Profit Formula Driven Shifts p. 266

Questions for Leaders p. 280

5 Culture

The Culture Map p. 296

Designing an Exploration Culture p. 308

Innovation Culture Readiness Assessment p. 314

About the Author

Dr. Alexander Osterwalder (www.strategyzer.com) is the lead author of the international bestsellers Business Model Generation, and Value Proposition Design, and a passionate entrepreneur, and speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the "Business Model Canvas," the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, and is a visiting professor for 2018 at Stanford.


Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences.


Alan Smith helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for the international bestseller, Business Model Generation. He co-founded Strategyzer.