Gitomer Defined (git-o-mer) n. 1. a creative, on-the-edge,
writer and speaker whose expertise on sales, customer loyalty, and
personal development is world-renowned. 2. known for presentations,
seminars and keynote addresses that are funny, insightful, and in
your face. 3. real world. 4. off the wall. 5. on the money. 6.
gives audiences information they can take out in the street one
minute after the seminar is over and turn it into money. He is the
ruling King of Sales. See also: salesman.
AUTHOR. Jeffrey Gitomer is the author of The New York Times best
sellers The Sales Bible, The Little Red Book of Selling, The Little
Black Book of Connections, and The Little Gold Book of YES!
Attitude. Most of his books have been number one best sellers on
Amazon.com, including Customer Satisfaction is Worthless, Customer
Loyalty is Priceless, The Patterson Principles of Selling, The
Little Red Book of Sales Answers, The Little Green Book of Getting
Your Way, The Little Platinum Book of Cha-Ching!, The Little Teal
Book of Trust, Social BOOM!, The Little Book of Leadership, and the
21.5 Unbreakable Laws of Selling. Jeffrey’s books have appeared on
major best-seller lists more than 500 times and have sold millions
of copies worldwide.
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