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Keep It Simple
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Table of Contents

TOC: THE RED BOOK MY WAY TO STEVE SNOW WHITE A FAMILY PERSPECTIVE EDEN IN THE VALLEY MAGIC AT WORK A HERO'S JOURNEY THE WHITE ALBUM

About the Author

Hartmut Esslinger is founder of frog design, inc., a leading global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger sparked a design revolution when he founded the company in his native Germany, around the guiding principle 'form follows emotion'. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's Trinitron television, Lufthansa's brand and fleet image, Disney's Cruise Lines and Consumer Electronics, and Louis Vuitton's brand aesthetic.His designs are in the Museum for Modern Art and the Whitney Museum in New York. He is also Founding Professor of the Hochschule fur Gestaltung, Karlsruhe, Germany, and was Professor for Convergent Design at the University of Applied Arts, Vienna, Austria.

Reviews

Hartmut Esslinger knows a thing or two about industrial design and what it's done for Apple. He worked directly with Steve Jobs to establish a "design language" that was used on the Macintosh line of computers for over a decade. -- Christopher Mims Quartz, September 12, 2013 Keep It Simple is filled with prototypes and drawings in the "Snow White" style, as well as many familiar finished designs... We need to give credit to Mr. Esslinger for being a true visionary. -- John Maeda The Wall Street Journal, December 14, 2013

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