We use cookies to provide essential features and services. By using our website you agree to our use of cookies .

×

COVID-19 Response at Fishpond

Read what we're doing...

Key Marketing Metrics
By

Rating

Product Description
Product Details

Table of Contents

Table of ContentsAcknowledgements About the authorsForeword 1. INTRODUCTION2. SHARE OF HEARTS, MINDS, AND MARKETS3. MARGINS AND PROFITS4. PRODUCT AND PORTFOLIO MANAGEMENT5. CUSTOMER PROFITABILITY6. SALES FORCE AND CHANNEL MANAGEMENT7. PRICING STRATEGY8. PROMOTION9. ADVERTISING MEDIA AND WEB METRICS10. MARKETING and FINANCE11. THE MARKETING METRICS X-RAY Bibliography Endnotes Index

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Marketing » Research
Item ships from and is sold by Fishpond.com, Inc.
Back to top