Table of ContentsAcknowledgements About the authorsForeword 1. INTRODUCTION2. SHARE OF HEARTS, MINDS, AND MARKETS3. MARGINS AND PROFITS4. PRODUCT AND PORTFOLIO MANAGEMENT5. CUSTOMER PROFITABILITY6. SALES FORCE AND CHANNEL MANAGEMENT7. PRICING STRATEGY8. PROMOTION9. ADVERTISING MEDIA AND WEB METRICS10. MARKETING and FINANCE11. THE MARKETING METRICS X-RAY Bibliography Endnotes Index
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