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Key Performance Indicators (KPI)
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Table of Contents

  • PART ONE Financial perspective
  • 1 Net profit
  • 2 Net profit margin
  • 3 Gross profit margin
  • 4 Operating profit margin
  • 5 EBITDA
  • 6 Revenue growth rate
  • 7 Total shareholder return (TSR)
  • 8 Economic value added (EVA)
  • 9 Return on investment (ROI)
  • 10 Return on capital employed (ROCE)
  • 11 Return on assets (ROA)
  • 12 Return on equity (ROE)
  • 13 Debt-to-equity (D/E) ratio
  • 14 Cash conversion cycle (CCC)
  • 15 Working capital ratio
  • 16 Operating expense ratio (OER)
  • 17 CAPEX to sales ratio
  • 18 Price/earnings ratio (P/E ratio)
  • PART TWO Customer perspective
  • 19 Net promoter score (NPS)
  • 20 Customer retention rate
  • 21 Customer satisfaction index
  • 22 Customer profitability score
  • 23 Customer lifetime value
  • 24 Customer turnover rate
  • 25 Customer engagement
  • 26 Customer complaints
  • PART THREE Marketing and sales perspective
  • 27 Market growth rate
  • 28 Relative market share
  • 29 Brand equity
  • 30 Cost per lead
  • 31 Conversion rate
  • 32 Search engine rankings (by keyword) and click-through rate
  • 33 Page views and bounce rates
  • 34 Customer online engagement level
  • 35 Online share of voice (OSOV)
  • 36 Social networking footprint
  • 37 Klout score
  • PART FOUR Operational processes and supply chain perspective
  • 38 Six Sigma level
  • 39 Capacity utilisation rate (CUR)
  • 40 Process waste level
  • 41 Order fulfilment cycle time (OFCT)
  • 42 Delivery in full, on time (DIFOT) rate
  • 43 Inventory shrinkage rate (ISR)
  • 44 Project schedule variance (PSV)
  • 45 Project cost variance (PCV)
  • 46 Earned value (EV) metric
  • 47 Innovation pipeline strength (IPS)
  • 48 Return on innovation investment (ROI2)
  • 49 Time to market
  • 50 First pass yield (FPY)
  • 51 Rework level
  • 52 Quality index
  • 53 Overall equipment effectiveness (OEE)
  • 54 Process or machine downtime level
  • 55 First contact resolution (FCR)
  • PART FIVE Employee perspective
  • 56 Human capital value added (HCVA)
  • 57 Revenue per employee (RPE)
  • 58 Employee satisfaction index
  • 59 Employee engagement level
  • 60 Staff advocacy score
  • 61 Employee churn rate
  • 62 Average employee tenure
  • 63 Absenteeism Bradford factor
  • 64 360-degree feedback score
  • 65 Salary competitiveness ratio (SCR)
  • 66 Time to hire
  • 67 Training return on investment
  • PART SIX Corporate social responsibility perspective
  • 68 Carbon footprint
  • 69 Water footprint
  • 70 Energy consumption
  • 71 Savings levels due to conservation and improvement efforts
  • 72 Supply chain miles
  • 73 Waste reduction rate
  • 74 Waste recycling rate
  • 75 Product recycling rate

Promotional Information

Short, practical overviews of the most useful Key Performance Indicators (KPIs) for business in an easy-to-use format.

About the Author

Bernard Marr is a leading global authority and best-selling author on organisational performance and business success. He regularly advises leading companies, organisations and governments across the globe, making him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. He is acknowledged by the CEO Journal as one of today's leading business brains. Bernard has written a number of seminal books and over 200 high profile reports and articles on managing organisational performance.

Reviews

"Marr delivers a must-read book for anyone in business. It will help you focus on the metrics that really matter" Gerry Pimm, Strategy, Planning & Performance Manager, Citizens Advice "Bernard Marr's book is an incredibly valuable resource for any manager. Extremely clear, concise, and most importantly immensely practical." Dean R. Spitzer PhD, author of Transforming Performance Measurement.

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