Kick Start (Revised Edition) PR Plan
McCain & Co. will promote Dr. Emmet C. (Tom) Thompson and his
upcoming book, Kick Start (Revised Edition), to national media in
the Christian market.
We will use the author’s appearances and events, including media
appearances, book signings and speaking engagements to promote the
book to media.
We will work with the webmaster (Man of War Graphic Design) and
social media contact (Redbird Social) to keep them up to date re:
press releases, interviews, etc.
We will write and service press releases to national media around
the author’s newsworthy events. Press Releases topics may
include:
Book release announcement
Austin College Fall Camp
Austin College football season photo
The anniversary of Tom’s game-winning kick on November 14
(2009)
January 12 is Tom Thompson Appreciation Day in Coppell, TX
Pub Date press release
Author’s appearances and events, including media appearances, book
signings and speaking engagements
Other newsworthy events and milestones as they arise
We are already working to secure media coverage including features,
news stories, interviews, reviews, mentions and photos in national
Christian print, television, talk radio and online media
outlets.
Secured media coverage includes an appearance on Cornerstone TV’s
nationally broadcast flagship show, Real Life scheduled for
Thursday, September 29, 2016
Media coverage we are currently working to lock in includes:
A follow up TV appearance on Cornerstone TV's Real Life
LeSea Broadcasting's flagship TV show, The Harvest Show
Other TV shows including Atlanta Live, Friends & Neighbors, and
more
Radio shows including Bill Martinez Live! (syndicated live radio
show with over 200 radio outlets)
And many more TV, radio, print and internet outlets.
Dr. Emmet (Tom) Thompson, II is a speaker, businessman, educator, and football coach. . On November 14, 2009, he became the first over-60 NCAA football player. Alice Sullivan is a writer and editor. She has worked on over 600 titles including 11 New York Times bestsellers. She lives in Nashville, Tennessee.
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