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A Kick in the Seat of the Pants
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About the Author

Roger von Oech is the president of Creative Think, a California-based consulting firm that stimulates creativity and innovation in business. He has worked with such companies as: Anheuser-Busch, ARCO, Bristol Myers, DuPont, General Foods, Hallmark Cards, Hewlett-Packard, IBM, NASA, NBC, Procter & Gamble and Xerox. He is the author of the best-selling book, A Whack on the Side of the Head He is also a nationally- ranked Masters swimmer, and a collector of old television commercials. He lives with his wife, Wendy, and their two children, Athena and Alexander.

Reviews

"Roger Von Oech has won a loyal following around the country."-- "Business Week.""In A Whack on the Side of the Head we looked at getting ideas through play; in A Kick in the Seat of the. Pants we look at the four roles of the creative process. It is a powerful idea.."-- Bob Metcalfe, Chairman, 3Com Corp"Kick's made my people more creative, and it's a lot of fun to boot."-- Bill Samuels, President, Maker's Mark Distillery"Hard-hitting and practical approaches to becoming more innovative."-- Doug King, Vice President, American Electronics Association

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