Introduction ix
Chapter 1 Why Feedback Hurts 1
Chapter 2 The Good, the Bad, and the Ugly of Review 9
Chapter 3 Receiving Feedback: Tough Skin, Tough Love, or Tough 17
Chapter 4 Giving Feedback 29
Chapter 5 Taste Is an Unconscious Bias 39
Chapter 6 Feedback Styles 45
Chapter 7 Kind Collaborator 53
Chapter 8 Perfect Pass-Through 61
Chapter 9 Vague Vocalist 69
Chapter 10 Land Mine 77
Chapter 11 Silent but Deadly 85
Chapter 12 DIYer 93
Chapter 13 One and Doner 101
Chapter 14 Rage Reviewer 109
Chapter 15 When Style Meets Process 117
Chapter 16 The IdeaStorm: Kickoff to Success 123
Chapter 17 Project Planning 133
Chapter 18 Creating Your Satisfaction 141
Chapter 19 Mastering the Feedback Process 149
Chapter 20 Preparing Others to Give Feedback 155
Chapter 21 Gather Feedback on Your Ideas 165
Chapter 22 Find Strength in Collaboration 175
Chapter 23 Making Kind Review Work for You 185
Chapter 24 The Dreaded Redo 197
Chapter 25 Surviving Group Review 203
Chapter 26 Ready for Completion 211
Chapter 27 Failure to Communicate 219
Chapter 28 Perfection Is Impossible, but Collaboration Is Magic 227
Acknowledgments 235
Index 237
Dawn Crawford is the founder and leader of BC/DC Ideas, a creative agency that has worked with over 100 nonprofit organizations, including the American Cancer Society and the American Heart Association, to build better communications strategies and tactics. She is the creator of the Kind Review process, which has been used to build 1,000s of products over the last twelve years.
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