Aimee Groth is an independent business journalist who writes primarily for Quartz, a division of Atlantic Media Company. She previously served as a senior editor at Business Insider. Her work has been highlighted by several publications, including The Wall Street Journal, NPR, and the Harvard Business Review. In December 2013, she broke the news about Zappos's adoption of Holacracy, which led to coverage by dozens of news organizations around the world, including CNN and The New York Times.
"The Kingdom of Happiness offers a compelling look at the
archetypal journey of an iconic American entrepreneur: the big
ideas, the hair-raising crises, the euphoric triumphs, and the
catastrophic wipeouts. Groth shines a light on the challenges of
being an entrepreneur and the risks they take in the name of
innovation."-Dr. Michael Freeman, Silicon Valley psychiatrist
"Aimee Groth smartly pierces the self-delusions of Silicon Valley
by immersing herself in its strangest outpost -- a kingdom ruled by
a hard-partying CEO who rates his own happiness on a scale of
one-to-ten. (He's a seven.) A must-read for anyone doubting the
wisdom of letting startups (and shoe e-tailers) play social
engineers." - Greg Lindsay, author of Aerotropolis
"Aimee Groth's reporting on Tony Hsieh's Downtown Project--the
conquest and revitalization of downtown Las Vegas into a mecca for
entrepreneurship intended as a counterpoint to the casino culture
of Vegas' glitzy gambling Strip--has a cast of characters
reminiscent of a Russian novel set in the over-stimulating
atmosphere of Rio's Carnival, punctuated with all the hubris of a
Greek tragedy." -Whitney Johnson, author of Disrupt Yourself
"Boldly questions our society's attachment to the heroic
entrepreneur narrative and reveals a refreshing alternative:
embracing vulnerability as strength." - John Gerzema, co-author of
The Athena Doctrine
"Drawing on first-hand accounts, Aimee Groth's fascinating and
occasionally disturbing investigation of Tony Hsieh's business
practices and ideology offers a crucial warning against being
seduced by the warm rhetoric and positivity of gurus." -William
Davies, author of The Happiness Industry
"Remember that movie Almost Famous, about a journalist who cozies
up to a rock band and its groupies, exposing them all for what they
really are? That's what Groth does here, revealing a
dystopia/utopia straight out of Brave New World."-Nicholas Carlson,
author of Marissa Mayer and Fight to Save Yahoo!
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