About the Author

Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands.

Drew has contributed to Policy Connect, the UK think tank that works with parliamentarians, business and the public sector to help improve government policy.

He has a bald head, a ridiculous moustache and enjoys _x0003_a scotch and a cigar - and not taking life too seriously.