Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.
...[a] magisterial new book on the history of corporate
identities.
*Bloomberg.com*
One for graphic designs and semioticians alike... As a chronicle of
the birth of corporate identity, it can't be beaten.
*Wallpaper**
Fascinating stories behind the world's oldest logos.
*cnn.com*
A good logo is one you can draw from memory in the sand with your
big toe.
*Kurt Weidemann*
A trademark should be so distinctive that each time a firm's name
is mentioned the design springs into one's mind.
*A.A. Longden*
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