Table of Contents

Introduction, Peter KW Tan (National University of Singapore, Singapore) and Rani Rudby (National Institute of Education, Nanyang Technological University, Singapore) 1. Dimensions of Globalization and Applied Linguistics, Paul Bruthiaux (Nanyang Technological University, Singapore) 2. Linguistic Instrumentalism in Singapore, Lionel Wee (National University of Singapore, Singapore) 3. The Commodification of Malay: trading in futures, Lubna Alsagoff (National Institute of Education, Nanyang Technological University, Singapore) 4. Beyond Linguistic Instrumentalism: the place of Singlish in Singapore, Huan Hoon Chng (National University of Singapore, Singapore) 5. Linguistic Pragmatism and Globalization in Singaporean Chinese homes, Bee Chin Ng (Nanyang Technological University, Singapore) 6. Anatomies of Linguistic Commodification, T Ruanni F Tupas (National University of Singapore, Singapore) 7. The English language as a commodity in Malaysia: The view through the medium-of-instruction debate, Peter K W Tan (National University of Singapore, Singapore) 8. English in India: the privilege and privileging of social class, Rani Rubdy (Nanyang Technological University, Singapore) 9. Negotiating language value in multilingual China, Agnes Lam and Wenfeng Wang (University of Hong Kong, Hong Kong) 10. Language Policy, Vernacular Education and Language Economics in postcolonial Africa, Nkonko Kamwangamalu (Howard University, Washington D.C., USA) 11. On the Appropriateness of the Metaphor of LOSS, David Block (University of London, UK) 12. The commoditization of English and the Bologna Process: Global products and services, exchange mechanisms and trans-national labour, Jinghe Han (University of Western Sydney, Australia) & Michael Singh (University of Western Sydney, Australia) Index

Promotional Information

A comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization.

About the Author

Rani Rubdy is an independent researcher. Peter Tan is at the Department of English Language and Literature at the National University of Singapore, Singapore.

Reviews

Mention -Book News, February 2009

The link between discourse, globalization and language policies and practices is one that this book introduces us to in a comprehensive way, and it is hoped that more volumes on this area of research will be seen in the future.
*.Journal of Sociolinguistics, 2009*

...every chapter challenges and informs our thinking and understanding of language planning and policy, language commodification, globalisation and neoliberalism and, inevitably, the imposition of English around the world.
*New Zealand Studies in Applied Linguistics*

An excellent source for case studies... and as a reference work for students and instructors in the social sciences. We will use it in our classes.
*Journal of Multilingual and Multicultural Development*

In the eyes of this reviewer, [Language as Commodity] certainly can be recommended to researchers and students interested in the linguistic dimensions of globalization both for the ample data it provides and the complementary fashion in which it deals with it.
*Journal of Multicultural Discourses*