Part I. Learn
Chapter 1. Learn This
Learning: A Primer
Motor Learning: The Profile
Motor Learning: The Process
Motor Learning: The Distinction
Summary
Chapter 2. Pay Attention
Attention: A Primer
The Movie Theater of the Mind: Attention at Work
The Mind Part 1: Out of Focus
The Mind Part 2: Coming Into Focus
The Mind Part 3: In Focus
Summary
Chapter 3. Remember When
Memory: A Primer
What’s in a Memory?
Part 1: Working Memory
Part 2: Long-Term Memory
Part 3: Making Memories
Summary
Part II. Coach
Chapter 4. Finding Focus
Cueing: A Primer
Part 1: A Cue Is Born
Part 2: The Dark Side of the Cue
Part 3: You Gotta Be Choking Me
Summary
Chapter 5. Cue It Up
Constructing Cues: A Primer
Part 1: Cueing in 3D
Part 2: Cue-Tips
Part 3: Clarifying Internal Cues
Summary
Chapter 6. Going Analog
Analogies: A Primer
Part 1: Mental Maps
Part 2: Similarity
Part 3: Familiarity
Summary
Part III. Cue
Chapter 7. The Road Map
Habits: A Primer
The Habit Instinct
A Habit of Cueing
Habit Upgrade: A Three-Step Process
Fishing for Cues
Summary
Chapter 8. Strong Cueing
Upper-Body Push/Horizontal/Two-Arm Dumbbell Bench Press
Upper-Body Push/Vertical/Two-Arm Dumbbell Shoulder Press
Upper-Body Pull/Horizontal/One-Arm One-Leg Dumbbell Row
Upper-Body Pull/Vertical/Pull-Up
Lower-Body Push/Two-Leg Front Squat
Lower-Body Push/One-Leg Squat to Bench
Lower-Body Push/Rear Foot Elevated Split Squat
Lower-Body Pull/Two-Leg Romanian Deadlift
Lower-Body Pull/One-Leg Romanian Deadlift
Chapter 9. Powerful Cueing
Countermovement/Vertical Jump
Countermovement/Horizontal Jump
Countermovement/Vertical Hop
Countermovement/Lateral Bound
Noncountermovement/Squat to Throw
Noncountermovement/Vertical Toss
Noncountermovement/Chest Pass
Noncountermovement/Rotational Throw
Chapter 10. Fast Cueing
Linear Speed/Three-Point Start
Linear Speed/Acceleration
Linear Speed/Absolute Speed
Multidirectional Speed/45-Degree Cut
Multidirectional Speed/Side-Step Cut
Multidirectional Speed/180-Degree Cut
Multidirectional Speed/Crossover to Sprint
Multidirectional Speed/Crossover Run
Multidirectional Speed/Drop Step to Sprint
Multidirectional Speed/Backpedal
Nick Winkelman, PhD, is the head of athletic performance and
science for the Irish Rugby Football Union. His primary role is to
oversee the delivery and development of strength and conditioning
and sports science across all national and provincial teams. Prior
to working for Irish Rugby, Winkelman was the director of education
and training systems for EXOS, where he directed the development
and execution of all educational initiatives. As a performance
coach, he oversaw the speed component of the EXOS NFL Combine
Development Program, and he has supported a variety of athletes
across professional and elite level sport.
Winkelman completed his doctorate through Rocky Mountain University
of Health Professions with a dissertation focus on motor skill
learning and sprinting. He is a recognized speaker and consultant
on human performance and coaching science. He has written numerous
book chapters and peer-reviewed papers focusing on the intersection
between coaching language and athlete learning.
“It would take you an entire career of coaching to pick up, just by
chance, some of the competencies he outlines—and even then, you’d
come up short. Nick’s work will fast-track coaches to effective
communication—and, in turn, outstanding results—for their athletes
and clients. I wish I’d had this book 20 years ago!”
—Eric Cressey, CSCS, President and Cofounder of Cressey Sports
Performance
“Nick is one of the bright young minds in our field. The Language
of Coaching continues Nick’s excellent progression from coach, to
speaker, and now to writer."
—Michael Boyle, Owner of Mike Boyle Strength and Conditioning
"Nick Winkelman is what I like to call a ‘coach’s coach.’ He is one
of the few people I lean on for advice in our industry. He’s my
go-to resource. I will be gifting The Language of Coaching to
dozens of coaches and athletes."
—Don Saladino, Celebrity Trainer, Health and Performance
Specialist, and Founder and Owner of Drive Health Clubs
"Nick Winkelman takes the science of coaching to another level with
this book and delivers effective real-world strategies to improve
not only communication but also the ultimate goal—client results.
The Language of Coaching is a masterpiece. It's already mandatory
reading for all my coaches."
—Alwyn Cosgrove, Fitness Coach and Owner of Results Fitness
“Nick Winkelman’s passion, wisdom, and knowledge have helped to
turn the science of motor learning into a digestible, applicable
framework. His book, The Language of Coaching, will serve as an
invaluable tool for driving results with athletes and clients.”
—Alex Zimmerman, Senior Director of the Tier X Program at
Equinox
"Nick Winkelman helped me gain an edge on the combine and take full
advantage of my training. His book, The Language of Coaching, will
help other athletes do the same."
—Dontari Poe, Defensive Tackle for the Carolina Panthers
“The Language of Coaching is a groundbreaking and meticulously
researched book that delivers practical and user-friendly ways for
a coach to connect for results. This book should be on every
coach’s shelf.”
—Martin Rooney, Founder of Training for Warriors; Coach to Hundreds
of NFL, UFC, NBA, WNBA, MLB, and Olympic Athletes; and Author of
Coach to Coach
"Nick Winkelman helped improve my mind-set and introduced me to a
new way of performing at the highest level. With The Language of
Coaching, he will do the same for you.”
—Prince Kelechi Amukamara, Cornerback for the Chicago Bears
"Using a logical, evidence-guided approach, Nick essentially
obliterates the communication barrier between coaches and athletes.
If your job description includes conveying ideas with the intention
of improving the physical capabilities of others, read The Language
of Coaching.”
—Andreo Spina, BKin, DC, FRCCSS(C), Sports Specialist Chiropractor,
Movement and Mobility Coach, and CEO of Functional Anatomy
Seminars
"Drawing on Winkelman’s vast personal experience with high-level
athletes, The Language of Coaching unpacks the flaws in our
assumptions, examining how apparently small changes in what we say
and how we say it can result in more durable learning for the
athletes we teach. It will surely prove to be a significant and
enduring contribution to the literature of coaching.”
—Doug Lemov, Author of Teach Like a Champion, Teach Like a Champion
2.0, and Practice Perfect
“In The Language of Coaching, Nick has offered an important
contribution to the coaching world. A combination of a
comprehensive scientific text and a practical operator’s manual,
this is a must-read for all coaches.”
—Stuart McMillan, CEO of Altis and Sprint Coach
“I was privileged to spend an intense period learning from Nick in
a formal workshop setting. These sessions were Olympic-coach-level
workshops and presentations. I can honestly say that the guidance
on cueing was evidence based, highly practical, and immediately
applicable. Nick’s knowledge, manner, and communication skills make
available a level of athlete performance enhancement that is off
the charts. His work and process are highly recommended across a
broad spectrum of sports; his methods will make you a better
coach—period!”
—Bobby McGee, Olympic Coach (With Medals in the Atlanta, London,
and Rio Olympics), Team Leader and High-Performance Support
Staff
“As a coach of athletes who are blind, I am constantly looking for
better ways to describe actions and motion without needing a visual
reference. After working with Nick, I have the perfect set of
verbal cueing skills to best teach my team!”
—Jake Czechowski, Head Coach of the USA Women’s National Goalball
Team
"Nick's guidance on cueing gave me the most effective coaching
technique I have ever practiced. It has taught our coaching
staff how to prevent manufacturing complexity
and has given our athletes laser focus on what truly
matters in performing at the highest level."
—Mike Kohn, USA Bobsled Head Coach
“Nick’s work is a valuable component of our national team coach
course, providing unique and practical insight on communicating
with athletes to elicit better performance. His practical approach
and methods help enhance coach–athlete understanding in a
strategic, logical way. Coaches who have gone through his training
as part of our course have seen significant results right away.
Nick’s work is a valuable tool that can be applied across a variety
of levels and sports.”
—Christine Bolger, Coaching Education Department of the United
States Olympic and Paralympic Committee
"The very practical tactics I learned from Nick (at a USOC National
Team Coach Seminar) helped immediately with my pair figure skating
athletes. My improved understanding of cueing and the use of
purposeful and targeted analogies guided faster skill acquisition,
specifically with triple twists."
—Bobby Martin, U.S. Figure Skating Coach
“Nick has unlocked the superpower shared by highly effective
coaches around the world. Great coaching is directly correlated to
precise and purposeful communication. Cleaning up communication is
as critical as correcting compensatory movement patterns. Nick
has relentlessly worked through the research and has the practical
knowledge that comes only from thousands of coaching
sessions. The Language of Coaching will make you and our field
better.”
—Mark Verstegen, Founder and President of EXOS
“Knowing your stuff is only part of the coach’s task: The more
important part is transmitting that knowledge. That takes not only
advanced speaking skills—mastering both what to say and how to say
it—but also conscious listening, because listening is the doorway
to understanding, and understanding is the access to effective
relationships, not to mention motivation. Nick’s excellent book is
long overdue, focusing as it does on communication, the most
critical and long-overlooked aspect of performance coaching.”
—Julian Treasure, Five-Time TED Speaker and Author of the
Award-Winning Book How to Be Heard
“The longer I’m in the ‘movement game,’ from rehabilitation to
performance, the more I appreciate it when equal value is placed on
information, experience, and reflection. In The Language of
Coaching, Nick guides us to not overvalue one aspect and undervalue
the others.”
—Gray Cook, MSPT, OCS, CSCS, Cofounder of Functional Movement
Systems and Author of Movement
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