Soon you will be looking at problems from a variety of angles and
offering up solutions that are as ingenious as they are effective.
You will become much more productive and a formidable thinker in
your own right.
Edward de Bono invented the concept of lateral thinking. A
world-renowned writer and philosopher, he is the leading authority
in the field of creative thinking and the direct teaching of
thinking as a skill.
Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.
Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin.
If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. * Sir Richard Branson *