Table of Contents

Preface
1: Introduction
2: The Autumn of the Patriarch: Mexico and Televisa
3: The Latin American Continent: Brazil, Venezuela, and Argentina
4: `The Wealthiest Hispanics in the World': Spanish Language Television in the United States
5: From Latin America to Latin Europe: Spain and Portugal
6: Non Plus Ultra: Latin Geolinguistic Markets and their Limits
Index

About the Author

Professor John Sinclair (co-author of the highly-praised New Patterns in Global Television: Peripheral Vision) is Associate Professor in International Communication, Sociology, and Cultural Studies, in the Faculty of Arts at Victoria University of Technology, Melbourne

Reviews

`This is a worthwhile book for readers interested in how television reaches audiences in the third largest language block in the world ... the book helps us break out of our own cultural-linguistic boundaries and learn what the other parts of the world are doing with the media.'
Emile G. McAnany, Jnl of Communication, Winter 2000.
`Unlike a good many other authors of books on the global communication system ... Sinclair adds the cultural and linguistic dimension to the political and economic analysis of television.'
Emile G. McAnany, Jnl of Communication, Winter 2000.