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The Laura Lea Balanced Cookbook


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Table of Contents

Chapter 1: The LL Balanced Approach to Food
Chapter 2: Snack-itizers
Chapter 3: Beverages & Smoothies
Chapter 4: Breakfast: Sweet & Savory
Chapter 5: Bakery
Chapter 6: Lunch & Dinner Entrees: Red Meat, Poultry, Seafood & Veggie
Chapter 7: Sides
Chapter 8: Salads & Soups
Chapter 9: Desserts
Chapter 10: Condiments & Sauces
Appendix: Menus, Shopping Lists, and More

Promotional Information

- Author Tour to NY, San Francisco, Los Angeles, Asheville, and Birmingham. NY March 13-16
- Food & Wine Facebook Live
- Shape Magazine: Interview
- Everyday with Rachel Ray: Interview
- Kitchn Blog: Interview
- Bon Appetit: Healthyish new vertical: Interview
- Food 52, Cherry Bombe, Publisher's Weekly, Martha Stewart, Health, and Red Book
- Planned author demos at select William Sonoma and Whole Food Stores.
- Targeted review copy mailing and piching to national epicurean magazines, including Bon Appetit (circ. 1,520,000), Cooking Light (circ. 1,800,000), Food & Wine (circ. 800,000) Fine Cooking (circ. 250,000), Vegetarian Times, (circ. 155,000), Saveur (circ. 150,000), Food Network Magazine (circ. 1,750,000), and Every Day with Rachel Ray (circ. 1,720,000 )
-Targeted review copy mailing to national lifestyle magazines, including Organic Life (circ.), Naturally (circ.), Eating Well (circ.), Real Simple, (circ. 2,000,000), Martha Stewart Living (circ. 2,100,000 ), Country Living (circ. 1,620,000), Southern Living (circ. 2,800,000), and Garden & Gun (circ. 250,000).
- Targeted review copy mailing to Healthy Living magazines, including Health (circ. 1,368,000), Paleo (circ. 100,000), Better Nutrition (circ. 200,000), Oxygen (circ. 300,000) Naturally Savvy (circ. 100,000), Clean Eating (circ. 225,000), and VegNews (circ. 240,000)
- Targeted comp mailing to Women?s magazines, including Self (circ. 1,495,000), Women?s Health (circ.1,540,000), Shape (circ. 1,630,000), Redbook (circ. 2,200,000 ), and Marie Claire (circ.), Good Housekeeping (circ.4,300,000) Better Homes & Gardens (circ. 7,600,000), Woman?s Day (circ. 3,300,000) Family Circle (circ. 4,100,000), Glamour (circ. 2,300,000) and Cosmopolitan (circ. 3,000,000)
- Already interviewed in Food Republic with targeted mailing to top food blogs and websites including Kitchn (interview scheduled for 3/14), Food 52, Cherry Bomb, Thrillist, Serious Eats, Tasting Table, and First We Feast.
- Targeted review copy mailing and recipe material to key crochet bloggers like The Delicious Life, Vintage Zest, Sassy Eats, The Paleo Mom, Nourished Kitchen, Healthy Delicious, Kitchen Simplicity, and Kath Eats Real Food.
- Trade ad campaign in PW (featured in March 6: Spring Cookbook issue) and Library Journal.
- Digital ad campaign, author Q&A and comp giveway on popular digital websites such as Delish, Eat Clean, Food Republic, Pure Wow, The Daily Meal, Huffington Post, Food52, and The Kitchn.
- Social media promotion through LLBalanced Facebook, Twitter, Instagram, LinkedIn, and Pinterest accounts.

About the Author

Laura Lea Goldberg is a certified Holistic Chef, consultant, and founder/writer/photographer of the popular food website LLBalanced. After graduating from the University of Virginia, she discovered her passion for healthful cooking and nutrition while living a fast-paced corporate life in New York. She handed it all over to enroll at the Natural Gourmet Institute and headed back to her hometown of Nashville, Tennessee, to launch LLBalanced where she provides readers with affordable, comforting, and make-ahead family-friendly meals that are packed with nutrients and flavor. Her dishes are often remakes of Southern-influenced comfort food, with the intention that we can have the best of both worlds. She currently consults with individuals, corporations, and restaurants on all aspects of healthy eating and nutrition while contributing articles and recipes for, among others, Nashville Lifestyles, Southern Living, Shape, and Greatist.com. Laura Lea also has a regular local cooking segment on WSMV Channel 4, where she demonstrates how to make some of her most popular dishes. Alice Randall is the New York Times bestselling author of the novels, The Wind Done Gone, Pushkin and the Queen of Spades, Rebel Yell, and Ada's Rules and the only person to ever study with Julia Child for credit at Harvard. An acknowledged authority on African-American cookbooks, Randall teaches the course "Soul Food, in Text, as Text" at Vanderbilt University. She also writes country music, including Trisha Yearwood's now classic "XXX's and OOO's (An American Girl)." Randall has been recognized by the National Institutes of Health as a Health Champion and is Jamie Oliver's Food Revolution Nashville Ambassador.


"Features more than 120 healthy, easy-to-prepare recipes for everyday, at-home occasions. Prioritizing whole foods and a balanced menu over diet fads and trends - and including pantry shopping lists and serving portion recommendations - the recipes manage to be nutritious and healthy while simultaneously comforting and satisfying. The perfect stocking stuffer for those resolving to eat healthier in the new year." * NBC News, BETTER *
"The Laura Lea Balanced Cookbook isn't your average cookbook. Laura Lea hits the mark between home-cooked nostalgia and whole food goodness with recipes that'll keep your taste buds satisfied and your belly full from dawn til dusk." * Edible Nashville *
"A friendly and relaxed approach to healthy eating. Goldberg's diverse and enticing recipes promise to make healthy eaters out of even the most reluctant." * Publishers Weekly *
"The Laura Lea Balanced Cookbook: 120+ Everyday Recipes for the Healthy Home Cook calls upon whole ingredients to make up these yummy meals. They're nutritious and completely good for you!" * POPSUGAR *

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