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The Laws of Wealth
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Table of Contents

Acknowledgements Preface or: How I Learned to Stop Worrying and Read this Book Introduction: Of Worms & Wealth Part One. The Rules of Behavioral Self-Management Paradox of Primates & Formalwear Rule #1. You Control What Matters Most Rule #2. You Cannot Do This Alone Rule #3. Trouble Is Opportunity Rule #4. If You're Excited, It's A Bad Idea Rule #5. You Are Not Special Rule #6. Your Life Is The Best Benchmark Rule #7. Forecasting Is For Weathermen Rule #8. Excess Is Never Permanent Rule #9. Diversification Means Always Having To Say You're Sorry Rule #10. Risk Is Not A Squiggly Line Applying the Rules of Behavioral Self-Management Part Two. Behavioral Asset Management The State of Money Management Managing Behavioral Risk The Four Cs of Rule-Based Behavioral Investing The Five Ps of Equity Investing Epilogue. Behavioral Investing in a World Gone Mad Bibliography Index

About the Author

Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist, behavioral finance expert and asset manager who applies his study of market psychology to everything from financial product design to security selection. He is co-author of the New York Times bestseller Personal Benchmark: Integrating Behavioral Finance and Investment Management and founder of Nocturne Capital. He is at the forefront of behavioralising finance. His ideas have appeared in the Huffington Post and Risk Management Magazine, as well as his monthly columns for WealthManagement.com and Investment News. Daniel was named one of the "12 Thinkers to Watch" by Monster.com, a "Financial Blogger You Should Be Reading" by AARP and in the "Top 40 Under 40" by Investment News. When he is not consulting around market psychology, Daniel enjoys independent films, fanatically following St. Louis Cardinals baseball, and spending time with his wife and three children.

Reviews

Dr. Daniel Crosby is one of the preeminent behavioral psychologists in investing today, and it shows with this tour de force of how an investor can manage their wealth. With these few simple rules, investors can easily build a framework allowing them to thrive, even when their human instincts try to sabotage their investing. Get this book! --Aaron Klein, CEO at Riskalyze When I'm looking for sharp, against-the-grain insights on how we can and should make better investing decisions, I always turn to Daniel Crosby. If he s publishing, blogging, or Tweeting, I want to know about it. It also doesn't hurt that he's often hilarious in taking our built-in foibles and creating the potential for ending up in a much better place than we would otherwise. This book is yet another fantastic contribution to the practice of sound (and sane) investing. --Dr. Brian Portnoy, Head of Investor Education at Virtus Investment Partners Step away from CNBC and into financial therapy! People often think that buy low, sell high is the first (and only) rule of investing. This deceptively simple phrase motivates most, if not all investors, and yet many investors fail to successfully follow this simple mantra. In The Laws of Wealth, Daniel Crosby explains why we struggle with deceptively simple investment decisions, suggesting that first rule of profitable investing is to get out of your own way. --Meredith A. Jones, Author, Women of The Street: Why Female Money Managers Generate Higher Returns (And How You Can Too) Drawing the connection that what makes us interesting as humans can make us unsuccessful at managing our money in times of turbulence, Dr. Crosby provides a safe haven with his framework for success. This book is not only informative but enjoyable, as he gently exposes how human behavior impacts our decision making. --Noreen D. Beaman, CEO of Brinker Capital, Inc Individual investors are often their own worst enemies, whether they re selling when they should be buying, focusing on their stocks day-to-day swings or letting the media drive them into a panicked emotional state. In Dr. Daniel Crosby s newest book, he breaks down how to implement a set of easy-to-follow rules to keep investors on track. Don't let your mind ruin your investing outcomes. Read his book and arm yourself against yourself today. --LouAnn Lofton, The Motley Fool Using lively and engaging real-life examples Dr. Crosby gives insights into innate human behavior and its role within the financial markets. In this entertaining book he provides brilliant invaluable practical framework for investors, financial professionals and anyone in search of true wealth. --Dr. Svetlana Gherzi, Behavioral Finance Specialist, UBS The financial services industry is broken and has for too long ignored the human factor. Savvy investors and advisors understand that emotions, decisions and behavior are at least as important as big returns and Dr. Daniel Crosby explains just that in The Laws of Wealth. David Geller, CEO, GV Financial

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