Beth Tondreau owns and serves as creative director of BTD Design in New York. Prior to establishing BTD in 1985, she was design director of Viking/Penguin.
Adhering to certain layout and grids standards and principles is important for any job from brochures, annual reports and posters to websites and publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill. This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. An essential read. - Creative Boom