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Lean Customer Engagement


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Table of Contents

Preface Acknowledgments Introduction INTRODUCING THE FOUR E FRAMEWORK Engaging Innovation by Entrepreneurs THE FRAMEWORK AND THE PHASES Educate phase Enable Phase Effect(uate) Phase Engage Phase Conclusion Index

About the Author

Shil Niyogi has helped many entrepreneurial firms streamline their existing operations to drive profitability. Currently, he is consulting on various product management assignments with entrepreneurial firms. His book How Some Small Businesses Get their Ducks In A Row And Grow was published by SAGE in 2011 and received excellent feedback from leading management leaders. Shil went to the prestigious Delhi Technological University for his Civil Engineering undergrad, where he started the Creative Arts Society to cater to the innovators there. He started his career as a risk engineer. He studied the emerging insurance market there and its relevance to the Indian economy and wrote a series of articles for The Economic Times, a leading financial newspaper. He received his MBA at UCLA Anderson School of Management, specializing in entrepreneurship and marketing. At Anderson, he revived the Operations Association, and also cofounded a student-run newsjournal on new management styles and innovations, for distribution to entrepreneurs. Currently, he continues to work with entrepreneurs and innovators to more effectively manage operations and service customers better, through enhanced intelligence gathering methods.


'Lean Customer Engagement' will provide you with many real and hypothetical examples of how market success actually happens. -- Adrian Slywotzky Author, The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits 'Niyogi's 4E framework is a very useful construct for entrepreneurs to internalize as they go about growing their product or service business.' -- Ajay Lavakare Angel Investor and Co-founder, RMSI 'So logical, that I can't believe no one wrote about this before. Shil Niyogi nails the essence of engaging customers through his 4E framework.' -- Derek Blum Vice President, Product Marketing, SpatialKey, Portland, USA

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