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Lebron, Inc.


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About the Author

Brian Windhorst has covered the NBA for ESPN since 2010. He began covering LeBron James in 1999 and was the daily beat writer on the Cleveland Cavaliers for the Akron Beacon Journal and Cleveland Plain Dealer from 2003 to 2010. He is also the co-author of three books, including the New York Times bestseller Return of the King, The Franchise, and The Making of an MVP.


"[LEBRON, INC.] explains, as no one has done before, how the business of basketball, including most importantly the endorsement game, is played."-- New York Journal of Books
"On the surface, this story may seem like it would only appeal to Cavaliers fans -- don't be dissuaded. The work illustrates the highs and lows necessary to reach the level of a champion, and will be the basketball book to own in 2017."--Library Journal
(Starred Review)
"For LeBron devotees and readers interested in the mechanics of off-the-court business dealings, this is a good choice."--Kirkus
"This is a shoo-in for business-minded sports fans."--Publishers Weekly
"Windhorst knows himself some LeBron, as he demonstrates here in detailing how a basketball player transformed himself into a shrewd entrepreneur worth well over a billion dollars...A fascinating look inside the prototype for the new corporate athlete."--Booklist
"[A] dishy and fun narrative...With lively writing and rich anecdotes that reveal the struggles that made the triumph anything but inevitable, Windhorst and McMenamin provide the definitive account of the greatest accomplishment of one of the game's greatest players."--The Washington Post
"Brian Windhorst and Dave McMenamin are courtside and in the locker room for the most improbable comeback in NBA history. Through exhaustive, incisive reporting, the duo have delivered an important, essential book for all NBA fans."--Jonathan Abrams, New York Times bestselling author of Boys Among Men: How the Prep-to-Pro Generation Redefined the NBA and Sparked a Basketball Revolution
"Brian Windhorst and Dave McMenamin don't just cover the NBA. They live it. And in RETURN OF THE KING, their storytelling has never been better. From the decision-making process in the Cavaliers' front office which led to LeBron James' return, to the assembly of a championship roster, to the players-only email from GM David Griffin with the Cavs down 3-1 in the NBA Finals, to the candid exchanges between LeBron and Tyronn Lue, there is nothing left uncovered. Man, what a compelling read!"--Ernie Johnson, studio host of TNT's "Inside the NBA"

"I've always admired Brian's acumen and his seasoned perspective. This story with Dave McMenamin of LeBron and the Cleveland Cavaliers' championship run is captivating and filled with spectacular detail."--Tracy McGrady, 7-time NBA All-Star
"On the court and off, the LeBron James journey back to Cleveland and back to a championship is one of the most intriguing stories in NBA history. Brian and Dave do a masterful job of adding context, details, and behind-the-scenes anecdotes to the signing, the season, and the series. RETURN OF THE KING is a great way to remember all that led up to the Finals and the greatest comeback."--Mike Tirico, NBC Sports
"This account of how a championship was built is the best NBA book in many years."--Booklist

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