A groundbreaking, yet practical guide to the art of public speaking
Max Atkinson is a Visiting Professor at the Henley Management College, and runs a consultancy specialising in public speaking and presentation skills. In 1985, he ran a seminar on speech writing in the Reagan White House and, from 1987 to 1999, was a close advisor to Paddy Ashdown, former leader of the Liberal Democrats.
"There was scarcely a single major speech, in my eleven years as leader of the Liberal Democrats that I mad without benefiting from Max's personal advice and help. 'Lend Me Your Ears' includes many new insights into the art of effective speaking, and will be invaluable to all those interested in making words count and using verbal communication to influence people." * Paddy Ashdown * "Neither politicians nor business leaders can lead today without the ability to communicate effectively with audiences of all sizes and compositions. They have two choices: (1) be born with the ability, or (2) read Max Atkinson's books and learn." * Michael Sheehan, Speech coach to Clinton *