A unique approach to crisis management and resilience, based on
hands-on experience managing the largest bank in Syria in the midst
of its devastating war.
Louai Al Roumani was the head of finance and planning at Banque Bemo Saudi Fransi (BBSF), the largest privately-owned bank in Syria when the conflict broke out in 2011. He has over 14 years' experience in various finance and strategic planning roles across the Middle East and UK. Louai studied in Beirut and Boston and now lives in London with his wife and works for UNICEF UK as Finance Business Partner.
A remarkable book telling business leaders what to do when disaster
strikes
*The Times*
A compelling guide for leaders grappling with the pandemic... the
lessons in resilient leadership in turbulent times that Roumani
offers are universal.
*Pilita Clark, Financial Times*
Contains powerful lessons about resilience that show how companies
can come out of crises better and stronger if they focus on
long-term opportunities, no matter how tough it gets in the short
term
*Ana Botín, Executive chair, Banco Santander*
This man steered his bank through four years of a hellish civil war
- and the lessons he learnt will benefit us all. It not only makes
every other book on crisis management feel like Harry Potter, but
also offers an inadvertently timely guide for those of us living
through a different kind of crisis.
*Sathnam Sanghera, author of Empireland*
Don't read this book just for the business lessons. It is a
powerful tale of the resilience of a man and a society in the face
of enormous threat and massive upheaval.
*Tom Hayhoe, Chairman of West London NHS Trust*
I'm personally - and professionally - grateful to Louai Al Roumani
for writing this book. I hope I never have to live and work in a
Warzone, but when we face crises in our lives and our businesses
there are useful emotional and practical lessons there is huge
value in reading the heartfelt and honest experiences of others. I
recommend this book with a grateful heart
*Antony Mayfield. CEO and co-founder of Brilliant Noise*
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