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About the Author

Pamela N. Danziger is a nationally recognized expert in consumer marketing and psychology, with her own marketing research and consulting firm, Unity Marketing, which she founded in 1992. Among the luxury leaders that Danziger advises on the changing luxury market are LVMH, Lenox, Starwood Hotels, Crystal Cruises, Nissan, Bulgari, Gold Council, Polo Ralph Lauren, Waterford/Wedgwood, Target Stores, Stueben Glass, and others. Her expertise is in understanding the whys that underlie consumer behavior and how companies can use insights based on consumer psychology to predict the future of their marketplace.

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