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Leveraged Learning
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Product Details

Promotional Information

Marketing That's Baked-In

  • Seek out blurbs from authors of comparable works, as well as academics, CEOs, and thought leaders
  • Outreach to relevant influencers

Pre-Launch Marketing (May through September)

  • Outreach to author communities (students, audience, groups like MastermindTalks and Baby Bathwater, etc.)
  • Tap into author's "street team" of advance reviewers and book supporters
  • Outreach to outlets and pitches to journalists who have covered related works

The Book Launch (mid-September through early October)

  • The launch will be promoted aggressively to our own email list (~80,000 people) and the email lists of our affiliate partners (aggregate reach to millions of people).
  • Direct mail campaign to the audiences of organizations like ATD and NSA.
  • A podcast, media, and guest posting tour to be orchestrated by vendors including Nicole Holland, Rob Kosberg, Fortier Public Relations, etc. - and need to research sites and places to post.
  • Video book trailers
  • Social media contests and promotions across platforms.

Ongoing Marketing (October 2018 through December 2019)

  • Ads promoting the book through a variety of channels (Amazon advertising, Facebook ads, Google ads, YouTube, retargeting, etc.).
  • Book placement in airport bookstores.
  • Leverage relationships getAbstract, Soundview, Actionable, ReadItFor.me and other book blog sites
  • Outreach to reviewers and bloggers
  • GoodReads giveaways signed copies of the book for reviews.
  • Promote the book to our audience via email blast on a semi-regular basis.
  • Advertise through organizations like the Association for Training and Development (ATD), National Speakers Association (NSA), and others - both via their platforms (digital and direct mail), and at their conferences.

About the Author

Danny Iny (@DannyIny) is an educator, entrepreneur, and the founder and CEO of Mirasee - a business education company. He's developed widely acclaimed training, coaching, and support programs including the Course Builder's Laboratory, Standout Guest Posting, the Business Ignition Bootcamp, and the ACES Club, which together have graduated over 5,000 value-driven entrepreneurs. Danny's nine published books include Leveraged Learning, Teach and Grow Rich, The Audience Revolution, and Engagement from Scratch!. Danny's lifelong love-hate relationship with education began with dropping out of high school at age 15, and eventually led to earning an MBA from Canada's elite Queen's School of Business. He has guest lectured at institutions including McGill and Yale universities, and is sought after by many authorities in the world of online business education, who are his private clients. Danny's work is followed by over 100,000 experts and professionals All of this grew out of humble beginnings; he started out just like most online entrepreneurs, with an idea and message to share, and no idea how to do it. He made several wrong turns, but he's fond of saying that failure isn't the end of the story-it's just a "plot twist." Back in 2011, he started Firepole Marketing with less than nothing; he had no traffic, no subscribers, no relationships with any influencers in the industry, and over a quarter million dollars in personal debt, left over from his last failed startup. In just a few short years, he transformed Firepole Marketing into Mirasee and grew the business to multiple-seven figures in revenue. Together with his talented wife, he now leads a team of 30+ people spread all over the world who are on a mission to support a very special global community of 100,000+ loyal and inspired entrepreneurs. Then, in 2015, Firepole Marketing became Mirasee, a change that reflects the true mission of the brand, which is helping visionary entrepreneurs create income through impact. Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, angel investor, and advisor to many of the top leaders in our industry, who have Danny on speed-dial when they need help with their business or strategy. His work is followed by over 100,000 experts and professionals across various outreach channels (email, social media, blog, column on Inc.com, etc.), and between 2015-2018, they've invested over $10 million towards training for success in the online education and course building space through his books and courses. His study, research, and unflagging drive over the years have culminated in his latest work, Leveraged Learning, which aims to sow the seed of higher education's transformation in the coming years. Danny Iny (@DannyIny) is an educator, entrepreneur, and the founder and CEO of Mirasee - a business education company. He's developed widely acclaimed training, coaching, and support programs including the Course Builder's Laboratory, Standout Guest Posting, the Business Ignition Bootcamp, and the ACES Club, which together have graduated over 5,000 value-driven entrepreneurs. Danny's nine published books include Leveraged Learning, Teach and Grow Rich, The Audience Revolution, and Engagement from Scratch!. Danny's lifelong love-hate relationship with education began with dropping out of high school at age 15, and eventually led to earning an MBA from Canada's elite Queen's School of Business. He has guest lectured at institutions including McGill and Yale universities, and is sought after by many authorities in the world of online business education, who are his private clients. Danny's work is followed by over 100,000 experts and professionals All of this grew out of humble beginnings; he started out just like most online entrepreneurs, with an idea and message to share, and no idea how to do it. He made several wrong turns, but he's fond of saying that failure isn't the end of the story-it's just a "plot twist." Back in 2011, he started Firepole Marketing with less than nothing; he had no traffic, no subscribers, no relationships with any influencers in the industry, and over a quarter million dollars in personal debt, left over from his last failed startup. In just a few short years, he transformed Firepole Marketing into Mirasee and grew the business to multiple-seven figures in revenue. Together with his talented wife, he now leads a team of 30+ people spread all over the world who are on a mission to support a very special global community of 100,000+ loyal and inspired entrepreneurs. Then, in 2015, Firepole Marketing became Mirasee, a change that reflects the true mission of the brand, which is helping visionary entrepreneurs create income through impact. Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, angel investor, and advisor to many of the top leaders in our industry, who have Danny on speed-dial when they need help with their business or strategy. His work is followed by over 100,000 experts and professionals across various outreach channels (email, social media, blog, column on Inc.com, etc.), and between 2015-2018, they've invested over $10 million towards training for success in the online education and course building space through his books and courses. His study, research, and unflagging drive over the years have culminated in his latest work, Leveraged Learning, which aims to sow the seed of higher education's transformation in the coming years.

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