John Shackleton’s best selling book LIFE IS FOR LIVING focuses on the right mental approach to becoming healthy and fit. John says: “Everyone knows what they should do but they don’t do it because they lose their focus and their self belief. Their motivation levels drop, they become negative and then they give up. People need to master their mind in order to master their body, exactly as top athletes do in order to win their medals.” John’s background in Sports Psychology coupled with a 50 year obsession with becoming a faster competitive swimmer have taught him many things about health and fitness.
John has achieved his sporting success late in life after realising that it was low self esteem that held him back in his youth. At the age of 50 John is swimming faster than he was as a teenager, when international sporting stardom was within his grasp. A huge inferiority complex consistently denied him the triumph his talent deserved but studying sports psychology helped him to overcome this. John talks of his enlightening and exhilarating journey towards TOP international sporting achievement culminating in a top five placing in both the 100m & 400m Freestyle events at the 2000 World Masters Swimming Championships in Munich. It's a unique story about triumph over adversity and It has made him an unusual and sought after business coach. Today, it makes him a unique and powerful motivational speaker with a story borne out of life experience, not trite text book theory.