JR Little is a top media professional with over fifteen years experience in marketing and advertising, across multiple sectors with a wide range of Fortune 500 companies. From technology to finance to healthcare to consumer goods, JR has helped to shape and develop the messages and brands of some of the biggest companies in the world, around the world. Having started his career on a farm in rural North Carolina, JR quickly realized that the farmer's life wasn't for him, and moved into media and advertising. He found his niche in helping companies to adopt a data-centric (rather than brand-centric) approach and by listening to consumers - to intimately understand and consistently meet their needs and desires. JR currently lives in London, England, where he works as Global Head of Innovation for media agency Carat. He holds degrees from the University of North Carolina, Pratt Institute, and Columbia University.