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The author Paul.T.Sudhakar is the Executive Director of Tsidkenu Research & Analytics Solutions (TRAS) Pvt Ltd and leads Tsidkenu in sustainability research practices in the Asia Pacific region. His focus is on advising clients on sustainable business practices and analytics. He provides consultancy in the areas of Digital Marketing, Sustainable Business Practices and Analytics. He is the founder of and, He is the editor-in-chief for Asia Pacific Journal of Management and Entrepreneurship Research (APJMER). His areas of research are Green Marketing, Corporate Social Responsibility (CSR), Business Ethics, Online Marketing, and Business Analytics. He is passionate for social service and organized may CSR activities for the poor of the society. He is a life member of Indian Red Cross Society (IRCS), Gideon's International in India. He lives in Bangalore- with his best friend and wife Rani, and two lovely daughters Sharon and Anna Email: Web: Mobile: +91 9980508815

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