Brings together key thinking on issues in the retail supply chain. Includes brand new chapters on international fashion and CSR in the textile trade. Contributions from both academics and professionals.
John Fernie is Professor of Retail Marketing at Heriot-Watt University. He is a Fellow of the Chartered Institute of Logistics and Transport and a member of the Chartered Institute of Marketing. Leigh Sparks is Professor of Retail Studies at the Institute for Retail Studies, University of Stirling. He is a member of the Chartered Institute of Logistics and Transport and Chair of the Academy of Marketing Research Committee.
"Extremely valuable material for any student of retail logistics...
well-written and relevant... a worthwhile acquisition." *
International Journal of Logistics *
"The authors combine academic research and practical experience to arm retail and logistics managers with information to help them meet the challenges of the modern retail marketplace." * Jason McDowell, Inbound Logistics *