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Logo Modernism


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About the Author

Jens Muller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, Muller is creative director of Vista design studio in Dusseldorf, editor of the A5 book series on graphic design history, and author of Logo Modernism. He is a visiting lecturer at the Peter Behrens School of Arts in Dusseldorf and at the design department of the Dortmund University of Applied Sciences and Arts. R. Roger Remington is Vignelli Distinguished Professor of Design at the Vignelli Center for Design Studies, Rochester Institute of Technology, New York. He has lectured and written extensively on the history of graphic design, including Nine Pioneers in American Graphic Design and Design and Science: The Life and Work of Will Burtin and has been reocgnized by the RIT Eisenhart Award for Outstanding Teaching and the Trustees Lifetime Achievement Award for Scholarship in Graphic Design.


"This fantastic collection of handsome logos testifies to the enduring power of clean, crisp, universally symbolic design language that is a far cry from the often trendy, cheesy, puffed-up corporate branding that exists today. [...] Logo Modernism is a brilliant catalog of what good corporate logo design looks like." * Slate.com *
"...blockbuster new book Logo Modernism...is a beautiful distillation of modernist ideals rendered in their most superbly crafted way." * Itsnicethat.com *
"...Almost limitless as a logo archive for the period, TASCHEN's Logo Modernism means business about the business of good design." * PedroSilmon.com *
"...This book is not only full-to-bursting with hugely important logos, it is physically huge!... If you have an interest in social, cultural or corporate history, this is an unrivalled resource and deserves a place on your shelves (if it will fit)." * FormFIftyFive.com *

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