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Losing the Signal

#1 National BestsellerLosing the Signal is the riveting untold story of how BlackBerry engineered one of the most spectacular technological upsets of the twenty-first century before it lost its way in the fog of smartphone wars, management indecision, and the breakdown of one of the most successful partnerships in the history of Canadian business. Its rise and fall is a cautionary tale of the unrelenting speed of modern success and failure.At the heart of the story are two mismatched co-CEOsMike Lazaridis, a bookish innovator, and Jim Balsillie, an aggressive entrepreneurwho grew their company from humble beginnings above a bagel store in Waterloo, Ontario. Harnessing innovation and sharp-elbowed tactics, BlackBerry s bosses outsmarted powerful international competitors and built a global business in a little more than a decade with an addictive phone that changed the way we communicated. BlackBerry s devices were so ubiquitous that even President Barack Obama favoured them above all others. Just as BlackBerry was emerging as the dominant global player, internal fault lines hobbled the company at the very moment its smartphone crown was challenged by stronger competitors: Apple, Google and Samsung. When the Canadian company finally made its move, it stumbled with delayed, poorly designed and unpopular handheld devices that took it out of the race. Only fifteen years after the BlackBerry was launched, the company is struggling to survive. Its share of the U.S. phone market fell from fifty per cent in 2009 to less than one percent by the end of 2014.Written by veteran journalists Jacquie McNish and Sean Silcoff, Losing the Signal is an enduring study of a technology that defined a generation, in a ferocious industry that leaves little margin for error."
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About the Author

Jacquie McNish is a senior writer with the Globe and Mail and before that the Wall Street Journal. She has won seven National Newspaper Awards and is the author of several bestselling books, two of which won the National Business Book Award. She lives in Toronto with her husband and two sons. Sean Silcoff is a business writer with the Globe and Mail and before that the National Post and Canadian Business magazine. He is a two-time National Newspaper Award winner. He lives near Ottawa with his wife and three children."


"In the tech industry, they say that you learn more from a failure than from a hit. Well, if that's true, Losing the Signal will give you a post-doctoral education. Reading the inside story of the BlackBerry's helpless flameout is like watching any other train wreck: You're horrified, but you can't look away."--David Pogue, Author of POGUE'S BASICS and founder of "In LOSING THE SIGNAL, Jacquie McNish and Sean Silcoff tell the harrowing and riveting story of how we lost the connection to the Blackberry, a communication device so innovative and addictive that it was known, among aficionados, as a Crackberry. It's a tale of rivalries, jealousies and missed opportunities. You won't be able to put it down."--William Cohan, author of HOUSE OF CARDS: A Tale of Hubris and Wretched Excess on Wall Street and MONEY AND POWER: How Goldman Sachs Came to Rule the World

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