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Lovemarks
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About the Author

Kevin Roberts is CEO Worldwide of Saatchi & Saatchi, one of the largest and most successful creative branding organisations. Heading a team of more than 7,000 people he led Saatchi & Saatchi to become both Advertising Age and Adweek magazines' Global Agency Network of the Year in January 2003.

New York-based Kevin Roberts is CEO Worldwide of ideas company Saatchi & Saatchi, one of the world's largest and most successful creative organizations, handling more than fifty of the most valuable global brands. Heading a team of more than seven thousand people in eighty-two countries, Roberts led Saatchi & Saatchi to become both Advertising Age and Adweek magazines' Global Agency Network of the Year in January 2003. Born in Lancashire in the North of England, Roberts' first job as a brand manager with British sixties fashion icon Mary Quant led to the development of a philosophy that challenged business's reliance on metrics and rational arguments. His early career featured senior positions in Europe and the Middle East with three leading, global brand marketers--Gillette, Procter & Gamble, and Pepsi. Roberts' intense belief in the power of inspiration and his love of working directly in the market--as opposed to being in the office--are still trademarks of his style today. In 1987 Roberts was appointed President and CEO of Pepsi in Canada. It was there that he famously machine-gunned a Coca-Cola vending machine to remind his people of the passion they need to be Number One in a competitive market (his team had just displaced Coke). The allure of the edge of the world drew Roberts to New Zealand in 1989, to drive Lion Nathan's transformation as the leading brewer in Australasia. Saatchi & Saatchi was always his choice of advertising agency partner because of their emotion-led style. In 1997 he made the shift from client-side to heading up the global agency in New York, beginning its transformation as a hothouse for world-changing creative ideas. Roberts is Professor of Sustainable Enterprise at the University of Waikato in New Zealand and at the University of Limerick in Ireland. He is the inaugural CEO in residence at the Judge Institute of Management, Cambridge University's business school.

Reviews

"Kevin's passionate belief in building brands consumers love is inspirational and effective." -- A.G. Lafley, Chairman, President and Chief Executive, Procter & Gamble "When Kevin and I bumped into each other it was Lovemark at first sight." - -Alan Webber, Founding Editor, Fast Company magazine

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