Brian Sheehan is Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. Loveworks follows Brian's books Basics- Online Marketing (2010) and Basics- Marketing Management (2011, both AVA, London). He has been published in Advertising Age, the Journal of Advertising Research, and in several peer-reviewed books and journals. In 2011 Brian was presented with the coveted Teaching Excellence Award by the Newhouse School's graduating class.
"In Loveworks Brian Sheehan passionately illustrates the
value in building a circle-of-trust with the consumer. In the
2010s, the fundamentals of marketing remain the same: "Love thy
consumer!" Loveworks makes this abundantly clear and informative to
any marketing director. There is page after page of proof that
investing in a deep emotional connection with your loyalist is
rewarded in driving your brand's objectives."
-Gary Schwartz, author of "The Impulse Economy and Fast Shopper, Slow Store"
"In a world of data driven approaches to branding and marketing,
it's refreshing to get back to the emotional connections that
connect consumers with products and brands. Sheehan's book is a
fabulous addendum to Kevin Roberts' work and a must read for anyone
seeking to understand how companies can win in the marketplace
through emotional rather than purely rational approaches"
-Paul Argenti, Professor of Corporate Communication, Tuck School of Business at Dartmouth, Graduate Business School, Hanover, New Hampshire USA