Reviews

Amy LoveFounder and CEO, "Real Sports" magazineValuable insight into the practical actions required to build a successful enterprise. With each chapter, you will find information that you can apply immediately to your venture.
Arthur Rockfounding investor in Intel and AppleIf you want to be an entrepreneur and can't go to the Harvard Business School, then "Low Risk, High Reward" is the next best thing...a must-read.
Howard H. StevensonSerafim-Rock Professor of Business Administration, Harvard Business SchoolI believe we should teach Bob's approach to financial analysis at the Harvard Business School. For the founder and grower of a business, Bob's chapter on numeracy alone is worth the price of the book.
Jerry ShafirFounder and CEO, Kettle CuisineThe book's strength lies in its real-life how-to approach to problems, and it provides instructive insight into what it is really like being in your own business on a day-to-day basis...important lessons for entrepreneurs at all stages of the business's life cycle, but those just starting out or contemplating it will find the book invaluable.
Jim McCannFounder and CEO, 1-800-Flowers.comMy advice to a budding entrepreneur would be: first, don't ever stop learning, and second, read "Low Risk, High Reward."
Lowell "Bud" PaxsonFounder, Home Shopping Network & PAX TVMust reading for anyone who aspires to be an entrepreneur.
Mike HsiehPresident, LF International Inc.Reiss uses excellent examples to illustrate his principles and provides many pearls of wisdom based on his wealth of personal experiences. I intend to buy a copy for every one of the entrepreneurs with whom we have made a venture investment.
Murray B. Low, Ph.D.Director, Columbia Entrepreneurship Program, Columbia Business SchoolA first-in-class book for anyone starting or running their own company. Reiss's philosophy is both practical and principled. For years he has been sharing his insights with my MBA students to rave reviews. Now a wider audience can access his entrepreneurial knowledge. Required reading!
Jim McCann Founder and CEO, 1-800-Flowers.com My advice to a budding entrepreneur would be: first, don't ever stop learning, and second, read "Low Risk, High Reward."