Amy LoveFounder and CEO, "Real Sports" magazineValuable insight
into the practical actions required to build a successful
enterprise. With each chapter, you will find information that you
can apply immediately to your venture.
Arthur Rockfounding investor in Intel and AppleIf you want to be an
entrepreneur and can't go to the Harvard Business School, then "Low
Risk, High Reward" is the next best thing...a must-read.
Howard H. StevensonSerafim-Rock Professor of Business
Administration, Harvard Business SchoolI believe we should teach
Bob's approach to financial analysis at the Harvard Business
School. For the founder and grower of a business, Bob's chapter on
numeracy alone is worth the price of the book.
Jerry ShafirFounder and CEO, Kettle CuisineThe book's strength lies
in its real-life how-to approach to problems, and it provides
instructive insight into what it is really like being in your own
business on a day-to-day basis...important lessons for
entrepreneurs at all stages of the business's life cycle, but those
just starting out or contemplating it will find the book
invaluable.
Jim McCannFounder and CEO, 1-800-Flowers.comMy advice to a budding
entrepreneur would be: first, don't ever stop learning, and second,
read "Low Risk, High Reward."
Lowell "Bud" PaxsonFounder, Home Shopping Network & PAX TVMust
reading for anyone who aspires to be an entrepreneur.
Mike HsiehPresident, LF International Inc.Reiss uses excellent
examples to illustrate his principles and provides many pearls of
wisdom based on his wealth of personal experiences. I intend to buy
a copy for every one of the entrepreneurs with whom we have made a
venture investment.
Murray B. Low, Ph.D.Director, Columbia Entrepreneurship Program,
Columbia Business SchoolA first-in-class book for anyone starting
or running their own company. Reiss's philosophy is both practical
and principled. For years he has been sharing his insights with my
MBA students to rave reviews. Now a wider audience can access his
entrepreneurial knowledge. Required reading!
Jim McCann Founder and CEO, 1-800-Flowers.com My advice to a
budding entrepreneur would be: first, don't ever stop learning, and
second, read "Low Risk, High Reward."
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